Blog Category

Trends & Insights

Interviews, tips, guides, industry best practices, and news.

6 Product Discovery Trends Shaping eCommerce in 2025

Discover the six key eCommerce product discovery trends shaping 2025. Learn how AI-powered search, personalization, and smarter merchandising strategies help Shopify brands increase engagement, AOV, and conversions.
Ellie Ho
May 2, 2025

Enhance Your E-commerce Fashion Store With Top Tier Product Discovery

Focusing on product discovery can put you on the path to building exceptional experiences in your fashion store. Find out how these tips will help you nail product discovery.
Ellie Ho
November 20, 2024

Remarkable Benefits of AI To Unlock The eCommerce Success

While AI has numerous applications in eCommerce, ranging from predictive forecasting to enhancing sales, this article concentrates on the most prevalent ones that provide significant advantages to online consumers.
Ellie Ho
October 10, 2024

How To Leverage BFCM Sales With The Best eCommerce Tech Stack (AI Tools Included)

As online retail sellers gear up for the highly anticipated Black Friday (BFCM), the stakes are high to seize the countless opportunities available to drive sales, attract new customers, and foster brand loyalty leading up to the holiday season.To gain a competitive edge, let's see how you can boost holiday sales with an eCommerce tech stack with top AI tools for the upcoming BFCM effectively.
Doki Nguyen
September 13, 2024

Back To School Marketing: A+ Campaign Ideas To Win Over Customers

To stand out in the vast ocean of back-to-school sales, you’ll need a well-crafted back-to-school marketing campaign that’ll reel shoppers in. Get your creative juices flowing with these back-to-school marketing campaign ideas that are certain to win over customers.
Ellie Ho
September 2, 2024

Accelerate Your eCommerce Game with Product Marketing Videos

Video content is eye-catching, making people keen on trying the product shown in the respective content. For example, YouTube videos and television advertisements can be really useful for consumers. It gives them an engaging and true to life visual experience, so they’re more inclined to buy the product. Previously making videos without competent staff and specialist equipment was challenging. Now have access to all of the tools you require because smartphones and various free editing video apps are available. These tools may deliver incredible results to take your shop and brand to the next level with little time and work.
Ellie Ho
July 19, 2024

An Insightful Look Into Visual Merchandising Feature Of Boost

As the conversion rate of on-site searchers more than doubled that of conventional visitors, the return page for a search is a golden opportunity for digital merchandising. With this upgraded feature, you are able to adjust the ranking for specific items, promote groups of products sharing a similar attribute on the search result page.
Ellie Ho
July 18, 2024

4 Trends That Are Shaping E-Commerce Development

Stay ahead with the latest eCommerce development trends. Learn about innovative strategies and technologies shaping the future of online retail
Thorin Tran
June 20, 2024

SEO for Online Business: 6 Key Tips for Your Success

Discover essential eCommerce SEO tips to boost your store's visibility and rankings. Learn practical strategies to attract more customers effectively.
Thorin Tran
June 15, 2024

Mastering Customer Loyalty Programs: Discover The Benefits of Customer Loyalty Programs

In this blog, we will explore the importance of customer loyalty, different types of loyalty programs, designing strategies, effective communication, measurement techniques, and successful examples to inspire your loyalty program.
Cici Nguyen
May 30, 2024

UX Design for Conversions: 13 Tips for Creating a Seamless User Journey

An excellent user experience (UX) design is usually based on making it seamless for users to navigate a website. However, this is often easier said than done.
Cici Nguyen
April 27, 2024

Boost Your Sales with Collection Merchandising: The Why and The How

By implementing a well-crafted eCommerce merchandising strategy, online businesses can effectively capture the interest of potential shoppers and create a memorable experience akin to someone passing by a meticulously curated window display. In this blog post, we'll explore why you should be using it and how to do it effectively.
Ellie Ho
March 27, 2024

Top 5 Common eCommerce Pitfalls to Avoid When Building A Winning Online Store

People say that a good idea and a laptop with an Internet connection will lead you to success. To some extent, it might be true if you already know how to start an online business, validate your products, make a complete business plan, and run marketing campaigns. However, many entrepreneurs failed before their stores could earn their profit.
Cici Nguyen
March 20, 2024

Decoding the Top Consumer Trends Shaping Tomorrow's Marketplace

Let's explore the top 8 consumer trends that are set to define the marketplace in the coming year.
Cici Nguyen
March 19, 2024

9 Ways to Optimize Online Shopping Experience

When someone visits your web store, there are certain crucial aspects that would make them stick around, make purchases, and even return to your shop more frequently. One of the major aspects that could make or break a shopper’s perception of your web store is the kind of experience that you offer.
Cici Nguyen
February 23, 2024

Plan Your eCommerce With AI: Strategies For Online Businesses To Try

“What are the strategic ways to employ AI in eCommerce within your business operations?”.This article will help you with this question. Let's dive into how you can use AI to plan your business strategies effectively.
Ellie Ho
December 21, 2023

How to Use eCommerce Merchandising to Boost Holiday Sales

Ecommerce merchandising is an effective way to promote products and increase the average order volume of your store. We’re going to break down what digital merchandising is, why it’s important, and how you can use it to get more sales this holiday season.
Ellie Ho
October 29, 2023

How To Prepare For Traffic Spikes During BFCM With Boost

Boost AI Search & Discovery can give you a hand in getting your Shopify stores ready for traffic spikes during BFCM. Click on to know how we can do it.
Ellie Ho
October 23, 2023

AI in eCommerce: An A to Z Introduction

AI in eCommerce has become a powerful tool, empowering businesses to understand customer behavior, personalize recommendations, optimize sales, and create immersive shopping journeys like never before.So, as overwhelmed and as excited as you are riding the AI wave, we think it is a must to create a digital guide for this specific topic: AI in eCommerce.
Doki Nguyen
October 10, 2023

Exciting Q3/2023 Product Updates: Enhancing Your eCommerce Journey With Boost AI!

We've been hard at work in Q3, cooking up some remarkable updates to elevate your experience and help you boost sales in the upcoming BFCM.Let's dive right into the exciting changes we've made to our platform.
Ellie Ho
October 8, 2023

How To Recommend Products Like A Pro: Sellers' Guide To A Successful BFCM Campaign

BFCM is approaching. Learn how to recommend products efficiently to explore new potentials this sale season. Read on to be equipped with insiders' information and powerful tips to set up an effective product recommendation strategy for your online stores.
Thorin Tran
October 1, 2023

5 Tips To Optimize Online Product Discovery For Holiday Sales With Boost [2023 Updated]

As the biggest year-end sales are approaching, it's high time to prep your product filter and search app with some secret tips to gain more with online product discovery.
Ellie Ho
October 1, 2023

Mastering Email Marketing: Effective Strategies For Success

With the vast expanse of the digital landscape, email marketing persists as an efficient and effective marketing tactic. Many may be surprised to learn that email marketing remains a top contender in digital communication despite the emergence of new channels and platforms. What's the reason? Let's take a closer look.
Cici Nguyen
September 20, 2023

Trends and Predictions For Your Holiday Selling Strategies

Tis' the season for the steep discounts that everyone's been waiting for! The Black Friday-Cyber Monday (BFCM) frenzy is upon us. So put on your Santa hat, grab a cup of caffeinated cheer, and get ready to sleigh your holiday selling strategies with the latest trends and predictions for this BFCM season.
Doki Nguyen
September 14, 2023

How To Leverage AI in eCommerce for Small and Mid-Size Businesses

In the age of AI in eCommerce and the constantly thriving digital realm, small businesses face unique challenges in staying competitive and achieving rapid growth.With limited access to extensive data resources and in-house technological capabilities, small and mid-size businesses (SMBs) often find it daunting to harness the power of AI.
Doki Nguyen
September 5, 2023

What is eCommerce Visual Merchandising? 4 Techniques to Leverage for Growth

In an increasingly competitive eCommerce market, visual merchandising has proved its potential to transform online businesses. Join us as we break down its definition, important elements, as well as 4 incredible techniques that will benefit your store.
Thorin Tran
August 27, 2023

Top eCommerce Fashion Trends To Boost Your Apparel & Clothing Sales In Holiday Season

The fashion industry thrives on change, with new trends emerging every season. Just like the constant transformations in a fashion retailer's fitting rooms, there are numerous eCommerce fashion trends you should keep an eye on to drive sales up in your clothing and apparel store this holiday season.Let’s check out what’s hot and what’s not!
Doki Nguyen
August 15, 2023

Back-To-School Sales Most Wanted: Stock Up Your Store With These Essential Items

To have the best shot at acing back-to-school sales, we’ll break down the essential statistics, and highlight the most sought-after items and how best to sell them.
Ellie Ho
July 28, 2023

How to Leverage the Marriage of Social Media and Email Marketing for eCommerce Success

For starters, you can leverage social media and email marketing for eCommerce success. These are two of the most powerful tools in your marketing arsenal and can yield fantastic results when used together.
Cici Nguyen
July 20, 2023

4 Hacks to Reduce Checkout Abandonment and Boost Sales

Checkout abandonment is when a shopper adds an item to the cart, starts down the checkout process, but then abandons purchase before submitting their order and payment. Be positive and think that there is still room for improvement, so we will increase revenue once it gets fixed. Ready to find out?
Cici Nguyen
July 12, 2023

Why Do Shoppers Return Products? Best Cost-Saving Ways To Handle Returned Products After Holiday

In this article, we’ll unravel why online shoppers return their purchases and help you focus on the not-so-jolly part of your eCommerce business: tackling return shipping and even turning holiday returns into your small wins.
Doki Nguyen
July 3, 2023

6 eCommerce Trends In the Global Food & Beverage Market

Prominent e-commerce brands like Amazon are leading the trail, but there is also room for small and medium-scale brands. To successfully thrive in this industry, it is important to pay attention to e-commerce trends that are shaping the future of the industry.
Cici Nguyen
June 30, 2023

The Holiday Survival Guide For eCommerce Retailers

Remember when the holiday selling season got busy, then busier, and then all of a sudden, it ended up being an unexpected whirlwind of craziness?Fear not; we’re here to help with a practical holiday selling guide for you to survive the BFCM 2023 holiday madness.
Doki Nguyen
June 29, 2023

Summer Sales Insights: A Look Into Spending & How To Prepare Your Store

In this article, we’ll get you up to speed with summer spending insights so you can prepare your store for successful summer sales.
Ellie Ho
June 18, 2023

The Psychology Behind E-Commerce Product Recommendations

E-commerce product recommendations can be a real goldmine for online stores. Dive into the psychology of consumers to unearth how and why shoppers react to different product recommendations.
Doki Nguyen
May 26, 2023

The Relationship between Data Discovery and Digital Marketing

The great thing about the discovery process is that it avoids the need for you or anyone in your business to be an expert on digital marketing or even on the Internet itself.
Cici Nguyen
May 23, 2023

The Best Product Recommendation Examples You Can Learn A Lot From

With product recommendations welding so much power and potential, the pressure is on to get them right. In this article, we’ll show you some of the best instances of product recommendations so you can replicate them in your store.
Doki Nguyen
May 16, 2023

Mother’s Day This Year: Effective Promotion Ideas For Your Online Store

To get your creative juices flowing, we’ve compiled some effective Mother's Day promotion ideas that will work well for any store.
Cici Nguyen
May 6, 2023

Redefining Customer Experience with Location-Based Accessories

Location-based accessories contribute to the techniques used by businesses to redefine the customer experience. Here are how businesses utilize these accessories to enhance customer satisfaction.
Cici Nguyen
April 24, 2023

Introducing: Variants Display Tool. Why Merchants Should Treat Variants As Separate Products

In the bustling world of eCommerce, customization is king. Consumers love choices, and merchants love conversions. Our Variants Display tool meets both these demands by enabling online merchants to showcase product variants as individual products. Why is this a game-changer? Let's dive in.
Ellie Ho
April 18, 2023

The Best Product Recommendation Strategies For Fashion Stores

Knowing which types of product recommendations to use and when can be difficult, especially as there are so many types to choose from. So, in this article, we’ll break down the best product recommendation strategies fashion stores need to be using.
Doki Nguyen
April 7, 2023

What You Can Expect After The Release Of Boost 3.0

Let's take some moments to see how Boost AI Search & Discovery is received and what you can expect in the next release phase of the app
Ellie Ho
March 19, 2023

The Social Proof Advantage: How to Use Social Proof for B2B Deals

92% of B2B buyers are convinced to purchase after reading a trustworthy review. Customer loyalty and outstanding service are the critical aspects of rave reviews and enthusiastic promotion of a brand.This article will discuss how social proof helps B2B businesses thrive.
Thorin Tran
March 9, 2023

A-Z Guide To Product Discovery In E-commerce Stores

Besides a fast-to-load website with user-friendly UI/UX, product discovery is what merchants should focus on and optimize to provide a top-notch customer experience.
Ellie Ho
March 5, 2023

8 Benefits of Marketing Automation for eCommerce Businesses

Enter eCommerce marketing automation, which is the silver lining your eCommerce business has always craved for. Today, marketing automation is Harry Potter’s magic spell that frees you from performing dull and mundane tasks.Through automation, you build a personal and less time-consuming relationship with your potential customers. That’s the power of marketing automation.
Cici Nguyen
February 18, 2023

Boost Looking Back: A Year Of Resilience For The Next Year Of Transformation

Let's recap big feature release of Boost Product Filter & Search in 2022 with big milestones in customer growth and some hints for our plan next year.
Ellie Ho
January 5, 2023

How To Enhance Customer Engagement & Lift Customer Lifetime Value

A surefire way to conjure such shoppers is by enhancing customer engagement and increasing customer lifetime value. So, get ready to learn precisely how to do this for your eCommerce store.
Ellie Ho
December 13, 2022

The Top Online Product Discovery Trends Taking eCommerce by Storm

In this article, we’ll dive into the trends defining product discovery today and let you know how you can make use of them for your Shopify store.
Ellie Ho
December 8, 2022

How To Boost Basket Sizes With eCommerce Product Recommendations

In this article, we’ll present you with some top product recommendation tips that are sure to increase your shoppers’ basket sizes and gain higher revenue.
Doki Nguyen
December 4, 2022

5 Key Lesson Learned From Amazon’s Product Recommendation System

We can always look at the big players to teach us a thing or two about success. So, in this article, we’ll pick out the top lessons you can take away from Amazon to boost discovery through product recommendations.
Doki Nguyen
November 16, 2022

How To Address Overstock Problems In Online Stores During Holiday Sales

In this article, we analyze the root cause of overstocking and propose some solutions to address it.
Ellie Ho
November 14, 2022

Website Conversion Rate and Best Practices to Skyrocket It for Online Stores

To drive more sales and stand out from the competition, don't just stop yourself at the average CR. Aside from benchmarking your store’s performance, conversion optimization should be one of your baseline goals.  Whether you are a novice or seasoned manager, understanding and boosting the website conversion rate of an online store is critical to compete with others.
Cici Nguyen
November 2, 2022

Top 4 Tips You Should Follow to Translate Your eCommerce Website

Shoppers appreciate viewing needed information in their local language. It gives them a sense of security that their purchase will be completed. They can clearly see that the content of the website is targeted to their region and, what’s more important, they understand all the needed information about the order.
Cici Nguyen
October 27, 2022

The 5 Best Ecommerce Landing Page Examples To Inspire Your BFCM

To get your creative juices flowing and help you make your landing page as effective as possible, we’ll take you on a guided tour of the techniques and tools used by some of the best ones out there.
Cici Nguyen
October 16, 2022

How To Leverage Your Rewards Program For Bigger Baskets This Holiday Season

In this article, we’ll tell you why you should be using a rewards program as part of your strategy and show you how you can utilize it to get shoppers to spend even more over the holidays.
Ellie Bradford
October 12, 2022

How To Make Interactive Shoppable Videos In a Few Steps

Shoppable videos have clickable links, buttons, and icons in CTAs (call-to-action) that let viewers view and buy goods they see. Shoppable videos can also be used as an effective navigation tool that can direct ongoing traffic from a landing page to a product page, which could lead to possible conversions.
Cici Nguyen
October 8, 2022

10 Product Gallery Tips for Maximum Conversion

As the internet gets flooded with new products every day and products get imported from other countries, customers will rely on product galleries to help them make purchasing decisions. Companies must invest in their eCommerce website’s visual merchandising tactics to set themselves apart.
Cici Nguyen
September 29, 2022

Upselling & Cross-Selling Hacks To Take BFCM To The Next Level

In this article, we’ll give you the inside scoop on the best upsell and cross-sell strategies that will push your BFCM sales through the roof.
Doki Nguyen
September 22, 2022

Blogging for Conversions: How Content Marketing Can Drive Sales for Your Brand

We're sure you've all heard the digital chatter about content marketing and its stellar role in the traffic game. And all that noise is justified. Content is an MVP in ushering visitors to your online doorstep, creating that all-important brand awareness in the noisy digital marketplace.
Cici Nguyen
September 20, 2022

Start Earning Money With Boost Affiliate Program Today

With the mission to offer online merchants a complete product discovery suite for higher conversions while offering eCommerce enthusiasts a chance to make passive income, Boost offers 20% of lifetime recurring profit share for each paying customer you refer to us. Join now!
Cici Nguyen
September 12, 2022

30 Customer Loyalty Stats Every E-Commerce Brand Should Know

Join us as we dissect these statistics, glean their deeper meanings, and forge the bonds that turn first-time shoppers into lifetime advocates.
Cici Nguyen
September 2, 2022

eCommerce Personalization: Top Low-Cost Strategies for SMBs

Personalization is becoming increasingly critical for retailers who want to not only engage customers, but also improve repeat purchases, drive sales, and boost conversion. More than half of online consumers expect a personalized shopping experience as a standard. Although eCommerce personalization is not new in the online retail industry, merchants still find it challenging to keep up with the growing demands and their distinctiveness. However, not all brands can afford pricey personalization solutions due to a tight budget.
Cici Nguyen
July 19, 2022

Clicks or Conversions: How to Promote Your eCommerce Website on Social Media?

Learn the art of social media advertising with Boost Commerce. Dive deep into ways to use social networks to promote campaigns and grow your business.
Thorin Tran
July 16, 2022

Localization Strategy 101: How To Take Over A New Market For E-Commerce?

Localize your business to grow internationally. This article provides all the basic information you need to kick off your localization strategy like a pro. Launch your e-commerce business into new and foreign markets with these fool-proofed strategies, plus some insightful tips from experts.
Thorin Tran
July 13, 2022

[Infographics] Market Insights: Understand Online Shopping In Japan

As Shopify is making further moves in Asia, Asian countries like Japan become a hot cake for Shopify merchants to expand. Here we'll uncover the potential of Japan in term of online shopping so you have better understanding of this promising market.
Ellie Ho
June 27, 2022

How Retailers Can Benefit From Location-Based Data

Data is a fantastic resource for any business to utilize, especially when it comes to retailers who need as much information on their target customers as possible. How can location-based data benefit retailers in 2022? Find the answer in this article.
Cici Nguyen
May 23, 2022

Multi-Platform Selling: Integrating E-Commerce Solutions Across Websites and Apps

No doubt, selling on multiple platforms is one of the game changers in the world of custom eCommerce developmentthat has a vast potential to take any business to the next level. This blog will explore all aspects of multi-platform selling and how it revolutionizes the modern eCommerce business landscape.
Cici Nguyen
May 18, 2022

7 Ways to Provide A Distinct Customer Experience in A Rapidly Growing eCommerce Market

Customer experience refers to the overall experience customers have across all touch points with your business. Starting the moment they check out your website, it includes the entire purchase process, interaction with the sales/support team, and product delivery.
Cici Nguyen
April 23, 2022

Best Practices When Designing Quick View And Add-to-cart

In this article, we compile a list of common mistakes that site owners usually make when implementing Quick Views, then we also suggest some best practices so you don’t turn it into a rotten apple.
Ellie Ho
February 17, 2022

5 Powerful Strategies to Win Back and Convert Customers on Your eCommerce Store

In this blog post, we will explore five powerful strategies to help you rekindle the interest of customers who have drifted away and convert them into active buyers on your eCommerce store.
Cici Nguyen
February 13, 2022

E-commerce Visual Merchandising Strategy: All You Need To Know

E-commerce leaves shoppers with just one sense to inform their purchasing decision, sight. This makes having a visual merchandising strategy a vital tool in convincing consumers to shop at your store.
Cici Nguyen
February 9, 2022

Which Online Retail Businesses Should Apply Virtual Try-on Features?

Augmented Reality began to enter our lives quite a long time ago, but the real explosion of its development happened after the pandemic. This allows buyers to stay tuned in fashion and the latest beauty trends, considering currently limited opportunities to try on clothes or test products in real life.
Doki Nguyen
February 7, 2022

Level Up Your eCommerce Game With Targeted Email Marketing

We'll go over each key step of a successful email marketing strategy. That way, you can identify anything that may be missing from your process and integrate it to make your email marketing more effective.
Cici Nguyen
December 27, 2021

4 Tips To Prep For Year-end Sales With Boost's Analytics

Here are some suggestions on how to combine the insights you get from the Analytics dashboard with other features that Boost’s app offers. We’ll add the best practices of our users so you can have a better idea of how things work.
Ellie Ho
November 24, 2021

Common UI & UX Web Design Mistakes That Lower Holiday Sales Conversion

To set yourself off on the right path in achieving superb conversions, an awareness of common user interface and user experience mistakes in web design is necessary. Thereby, you can avoid these errors and best prepare your site for the holiday season.
Ellie Ho
October 15, 2021

Improve Your Add-to-Cart Rate and Reverse Abandoned Carts In Time for End Of Year Sales

We’re going to explore ways to take a closer look at add-to-cart rates and abandoned carts so you are well prepared for this fruitful time of year.
Cici Nguyen
September 21, 2021

Top 4 Ways Successful Brands Use to Personalize Customer’s Shopping Experience

Personalization seems difficult at first, but there are some ways online store owners can transition from a one-size-fits-all experience to a more individualized one.
Doki Nguyen
September 12, 2021

Best Tips to Optimize Mobile Menu Design for Your eCommerce Store

In this article, we will dive into the best practices when it comes to designing a mobile menu for your Shopify store.
Cici Nguyen
September 12, 2021

Enhance Your Omnichannel Customer Engagement to Boost BFCM Sales

As Black Friday and Cyber Monday draw closer, we’re sure you are already contemplating ways to boost your sales during this lucrative period. Zoning in on customer engagement within the framework of an omnichannel strategy is a sure-fire way to do that.
Ellie Ho
August 24, 2021

Hallo! Boost has come to Germany

Product Filter & Search by Boost Commerce has officially come to Shopify Germany! We're rolling out our brand-new app listing with the localized app UI to welcome and provide the best experiences for German merchants and businesses.
Ellie Ho
August 21, 2021

How To Take Advantage of Amazon Prime Day’s Halo Effect

It’s easy to assume that Prime Day’s powerful earning potential is reserved for Amazon merchants. We’re here to challenge that assumption! Read on to find out how your eCommerce store can also reap the rewards of Amazon Prime Day 2022.
Cici Nguyen
July 12, 2021

Market Insights: Understand online shopping in Germany

In our Market Insights series, we will examine and analyze some potential markets for retail businesses, especially Shopify merchants in the US/UK, to expand to. Today, we keep the focus on online shopping in Germany - the No.3 country for e-commerce revenue in Europe - and German consumer behaviors.
Ellie Ho
July 10, 2021

How to Utilize the Benefits of User Generated Content

User-generated content is fast becoming a standard part of many brand’s marketing strategies. In this article, we let you know why this is a growing trend, and how you can best utilize user-generated content.
Ellie Ho
June 26, 2021

How To Build A Lifelong Relationship With Your Loyal Customers

People want to feel appreciated, and they want to believe that they are valued. You need to show your customers how important they are to encourage them to stay loyal. So get inspired and learn how to build a lifelong relationship with your loyal customers with these practical tips.
Ellie Ho
June 23, 2021

Google’s New Core Web Vitals for Ranking Factors & How it affects e-merchants

Google will now use Loading, Interactivity, and Visual Strength as ranking factors.  With these new core web vitals, Google can assess how effective web pages are at providing top-tier experiences. The addition of these new signals does however suggest a steady shift towards user experience and user perception on SERPs.
Ellie Ho
June 14, 2021

Visual UGC: The Power of Photos and Videos for eCommerce

The human brain can process an image sixty thousand times faster than it does a written text. This fact has made visual commerce one of the best ways to stay ahead of the competition. From customer reviews to unboxing/try-on videos on Youtube, your clients use different visual mediums to share with the world how happy they're with your brand or products.
Cici Nguyen
June 10, 2021

Ultimate Guides for Optimizing Online Cross Merchandising

Cross merchandising is one of the most popular merchandising strategies that can boost your store sales. It gives subliminal recommendations to customers that the other items can be used with the primary one, thus leading to impulse buying and increasing sales of both products.
Cici Nguyen
April 4, 2021

Why Easter Sales are as important as BFCM for online business

This article gives you some key notes about this special event, including the main target customers, the products they purchase the most, and some statistics about Easter sales.
Ellie Bradford
March 16, 2021

What is eCommerce Merchandising? All you need to know

In this article, we’ll first dive into the basics of eCommerce Merchandising - what they are, why they are important and its fundamentals. Then, we’ll discuss how to execute some best practices of merchandising effectively with examples from real brands. Finally, we’ll go over important reminders for e-tailers before closing the discussion.
Jackie Pham
March 9, 2021

Best Online Merchandising Tips for SMBs to Skyrocket Sales

After working with Shopify merchants of all sizes, we’ve noticed some patterns emerging when our clients struggle with merchandising. Therefore, we’ve put together a list of the best online merchandising tips that SMBs can apply right now to foster online sales without pushing their budget over the limit.
Ellie Ho
February 11, 2021

Leading TOP 4 Online Retail Trends To Maximize Your Profits

This is a guest post written by Hann P., a copywriter at ConnectPOS. In the article, the author explains the 4 most prominent online retail trends that are going strong in 2021 and the upcoming years.
Ellie Bradford
February 8, 2021

Traditional vs Ecommerce Merchandising: How to Merchandise Online

We’re going to look at the differences between digital merchandising and traditional methods. We’ll then give you a run-down of how you can apply eCommerce merchandising best practices to boost sales in your store.
Ellie Ho
January 26, 2021

Best Upsell & Cross-sell strategies to drive sales for holiday

Upselling and cross-selling can be applied to all industries - from retail and accessories to software and cars. No matter which sector you work in, you don’t want to miss learning something new on how to boost online holiday sales. In this article, we first discuss what you can expect in the holiday season 2020 and then how to apply the best upsell and cross-sell techniques.
Ellie Ho
November 20, 2020

5 Great Tips for Merchants to Handle Holiday Traffic

Traffic spikes during the holiday sales and this can lead to websites slowing down or crashing altogether. You don’t want to lose out on the revenue that the holiday sales bring in because you didn’t take the time to optimize your websites.
Ellie Ho
November 20, 2020

Upsell and Cross-sell techniques: All you need to know

Dive into the fundamentals of upsells and cross-sells - what they are, and why they are important. Discuss how to execute these selling techniques effectively with some examples from real brands.
Ellie Ho
November 12, 2020

6 Sinful Mistakes that May Kill Your Conversions in Seasonal Ecommerce Rush

In this article, we’ll discuss eCommerce mistakes with a focus on navigation, product filtering, and site search, as your e-businesses can hinge upon these findability factors. After defining the problems, we’ll cover useful tips that you can pick up to optimize your online stores, and subsequently your conversion rate.
Jackie Pham
November 10, 2020

All you need to know about online product recommendation and how to optimize it

Competition among online businesses is heating up with the digital transformation under the influence of the global pandemic. To thrive, e-merchants not only need to optimize their offerings but also have to apply different tactics to keep online customers on their site for longer and increase average order revenue.
Ellie Ho
June 7, 2020

What is a collection page? 3 best tips to build the best collection page

In this article, we’ll come down to the very basic concepts of a Shopify collection page, the reasons why it is important, explain how to add, create or edit a collection page on Shopify, and provide 3 essential and helpful tips to create a high-converting collection page.
Ellie Bradford
May 3, 2020

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