Trends & Insights

Discover the six key eCommerce product discovery trends shaping 2025. Learn how AI-powered search, personalization, and smarter merchandising strategies help Shopify brands increase engagement, AOV, and conversions.

Focusing on product discovery can put you on the path to building exceptional experiences in your fashion store. Find out how these tips will help you nail product discovery.

While AI has numerous applications in eCommerce, ranging from predictive forecasting to enhancing sales, this article concentrates on the most prevalent ones that provide significant advantages to online consumers.

As online retail sellers gear up for the highly anticipated Black Friday (BFCM), the stakes are high to seize the countless opportunities available to drive sales, attract new customers, and foster brand loyalty leading up to the holiday season.To gain a competitive edge, let's see how you can boost holiday sales with an eCommerce tech stack with top AI tools for the upcoming BFCM effectively.

To stand out in the vast ocean of back-to-school sales, you’ll need a well-crafted back-to-school marketing campaign that’ll reel shoppers in. Get your creative juices flowing with these back-to-school marketing campaign ideas that are certain to win over customers.

Video content is eye-catching, making people keen on trying the product shown in the respective content. For example, YouTube videos and television advertisements can be really useful for consumers. It gives them an engaging and true to life visual experience, so they’re more inclined to buy the product. Previously making videos without competent staff and specialist equipment was challenging. Now have access to all of the tools you require because smartphones and various free editing video apps are available. These tools may deliver incredible results to take your shop and brand to the next level with little time and work.

As the conversion rate of on-site searchers more than doubled that of conventional visitors, the return page for a search is a golden opportunity for digital merchandising. With this upgraded feature, you are able to adjust the ranking for specific items, promote groups of products sharing a similar attribute on the search result page.

Stay ahead with the latest eCommerce development trends. Learn about innovative strategies and technologies shaping the future of online retail

Discover essential eCommerce SEO tips to boost your store's visibility and rankings. Learn practical strategies to attract more customers effectively.

In this blog, we will explore the importance of customer loyalty, different types of loyalty programs, designing strategies, effective communication, measurement techniques, and successful examples to inspire your loyalty program.

An excellent user experience (UX) design is usually based on making it seamless for users to navigate a website. However, this is often easier said than done.

By implementing a well-crafted eCommerce merchandising strategy, online businesses can effectively capture the interest of potential shoppers and create a memorable experience akin to someone passing by a meticulously curated window display. In this blog post, we'll explore why you should be using it and how to do it effectively.

People say that a good idea and a laptop with an Internet connection will lead you to success. To some extent, it might be true if you already know how to start an online business, validate your products, make a complete business plan, and run marketing campaigns. However, many entrepreneurs failed before their stores could earn their profit.

Let's explore the top 8 consumer trends that are set to define the marketplace in the coming year.

When someone visits your web store, there are certain crucial aspects that would make them stick around, make purchases, and even return to your shop more frequently. One of the major aspects that could make or break a shopper’s perception of your web store is the kind of experience that you offer.

“What are the strategic ways to employ AI in eCommerce within your business operations?”.This article will help you with this question. Let's dive into how you can use AI to plan your business strategies effectively.

Ecommerce merchandising is an effective way to promote products and increase the average order volume of your store. We’re going to break down what digital merchandising is, why it’s important, and how you can use it to get more sales this holiday season.

Boost AI Search & Discovery can give you a hand in getting your Shopify stores ready for traffic spikes during BFCM. Click on to know how we can do it.

AI in eCommerce has become a powerful tool, empowering businesses to understand customer behavior, personalize recommendations, optimize sales, and create immersive shopping journeys like never before.So, as overwhelmed and as excited as you are riding the AI wave, we think it is a must to create a digital guide for this specific topic: AI in eCommerce.

We've been hard at work in Q3, cooking up some remarkable updates to elevate your experience and help you boost sales in the upcoming BFCM.Let's dive right into the exciting changes we've made to our platform.

BFCM is approaching. Learn how to recommend products efficiently to explore new potentials this sale season. Read on to be equipped with insiders' information and powerful tips to set up an effective product recommendation strategy for your online stores.

As the biggest year-end sales are approaching, it's high time to prep your product filter and search app with some secret tips to gain more with online product discovery.

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With the vast expanse of the digital landscape, email marketing persists as an efficient and effective marketing tactic. Many may be surprised to learn that email marketing remains a top contender in digital communication despite the emergence of new channels and platforms. What's the reason? Let's take a closer look.

Tis' the season for the steep discounts that everyone's been waiting for! The Black Friday-Cyber Monday (BFCM) frenzy is upon us. So put on your Santa hat, grab a cup of caffeinated cheer, and get ready to sleigh your holiday selling strategies with the latest trends and predictions for this BFCM season.

In the age of AI in eCommerce and the constantly thriving digital realm, small businesses face unique challenges in staying competitive and achieving rapid growth.With limited access to extensive data resources and in-house technological capabilities, small and mid-size businesses (SMBs) often find it daunting to harness the power of AI.

In an increasingly competitive eCommerce market, visual merchandising has proved its potential to transform online businesses. Join us as we break down its definition, important elements, as well as 4 incredible techniques that will benefit your store.

The fashion industry thrives on change, with new trends emerging every season. Just like the constant transformations in a fashion retailer's fitting rooms, there are numerous eCommerce fashion trends you should keep an eye on to drive sales up in your clothing and apparel store this holiday season.Let’s check out what’s hot and what’s not!

To have the best shot at acing back-to-school sales, we’ll break down the essential statistics, and highlight the most sought-after items and how best to sell them.

For starters, you can leverage social media and email marketing for eCommerce success. These are two of the most powerful tools in your marketing arsenal and can yield fantastic results when used together.

Checkout abandonment is when a shopper adds an item to the cart, starts down the checkout process, but then abandons purchase before submitting their order and payment. Be positive and think that there is still room for improvement, so we will increase revenue once it gets fixed. Ready to find out?

In this article, we’ll unravel why online shoppers return their purchases and help you focus on the not-so-jolly part of your eCommerce business: tackling return shipping and even turning holiday returns into your small wins.

Prominent e-commerce brands like Amazon are leading the trail, but there is also room for small and medium-scale brands. To successfully thrive in this industry, it is important to pay attention to e-commerce trends that are shaping the future of the industry.

Remember when the holiday selling season got busy, then busier, and then all of a sudden, it ended up being an unexpected whirlwind of craziness?Fear not; we’re here to help with a practical holiday selling guide for you to survive the BFCM 2023 holiday madness.

In this article, we’ll get you up to speed with summer spending insights so you can prepare your store for successful summer sales.

E-commerce product recommendations can be a real goldmine for online stores. Dive into the psychology of consumers to unearth how and why shoppers react to different product recommendations.

The great thing about the discovery process is that it avoids the need for you or anyone in your business to be an expert on digital marketing or even on the Internet itself.

With product recommendations welding so much power and potential, the pressure is on to get them right. In this article, we’ll show you some of the best instances of product recommendations so you can replicate them in your store.

To get your creative juices flowing, we’ve compiled some effective Mother's Day promotion ideas that will work well for any store.

Location-based accessories contribute to the techniques used by businesses to redefine the customer experience. Here are how businesses utilize these accessories to enhance customer satisfaction.

In the bustling world of eCommerce, customization is king. Consumers love choices, and merchants love conversions. Our Variants Display tool meets both these demands by enabling online merchants to showcase product variants as individual products. Why is this a game-changer? Let's dive in.

Knowing which types of product recommendations to use and when can be difficult, especially as there are so many types to choose from. So, in this article, we’ll break down the best product recommendation strategies fashion stores need to be using.

Let's take some moments to see how Boost AI Search & Discovery is received and what you can expect in the next release phase of the app

92% of B2B buyers are convinced to purchase after reading a trustworthy review. Customer loyalty and outstanding service are the critical aspects of rave reviews and enthusiastic promotion of a brand.This article will discuss how social proof helps B2B businesses thrive.

Besides a fast-to-load website with user-friendly UI/UX, product discovery is what merchants should focus on and optimize to provide a top-notch customer experience.

Enter eCommerce marketing automation, which is the silver lining your eCommerce business has always craved for. Today, marketing automation is Harry Potter’s magic spell that frees you from performing dull and mundane tasks.Through automation, you build a personal and less time-consuming relationship with your potential customers. That’s the power of marketing automation.

Let's recap big feature release of Boost Product Filter & Search in 2022 with big milestones in customer growth and some hints for our plan next year.

A surefire way to conjure such shoppers is by enhancing customer engagement and increasing customer lifetime value. So, get ready to learn precisely how to do this for your eCommerce store.

In this article, we’ll dive into the trends defining product discovery today and let you know how you can make use of them for your Shopify store.

In this article, we’ll present you with some top product recommendation tips that are sure to increase your shoppers’ basket sizes and gain higher revenue.

We can always look at the big players to teach us a thing or two about success. So, in this article, we’ll pick out the top lessons you can take away from Amazon to boost discovery through product recommendations.

In this article, we analyze the root cause of overstocking and propose some solutions to address it.

To drive more sales and stand out from the competition, don't just stop yourself at the average CR. Aside from benchmarking your store’s performance, conversion optimization should be one of your baseline goals.  Whether you are a novice or seasoned manager, understanding and boosting the website conversion rate of an online store is critical to compete with others.

Shoppers appreciate viewing needed information in their local language. It gives them a sense of security that their purchase will be completed. They can clearly see that the content of the website is targeted to their region and, what’s more important, they understand all the needed information about the order.

To get your creative juices flowing and help you make your landing page as effective as possible, we’ll take you on a guided tour of the techniques and tools used by some of the best ones out there.

In this article, we’ll tell you why you should be using a rewards program as part of your strategy and show you how you can utilize it to get shoppers to spend even more over the holidays.

Shoppable videos have clickable links, buttons, and icons in CTAs (call-to-action) that let viewers view and buy goods they see. Shoppable videos can also be used as an effective navigation tool that can direct ongoing traffic from a landing page to a product page, which could lead to possible conversions.

As the internet gets flooded with new products every day and products get imported from other countries, customers will rely on product galleries to help them make purchasing decisions. Companies must invest in their eCommerce website’s visual merchandising tactics to set themselves apart.

In this article, we’ll give you the inside scoop on the best upsell and cross-sell strategies that will push your BFCM sales through the roof.

We're sure you've all heard the digital chatter about content marketing and its stellar role in the traffic game. And all that noise is justified. Content is an MVP in ushering visitors to your online doorstep, creating that all-important brand awareness in the noisy digital marketplace.

With the mission to offer online merchants a complete product discovery suite for higher conversions while offering eCommerce enthusiasts a chance to make passive income, Boost offers 20% of lifetime recurring profit share for each paying customer you refer to us. Join now!

Join us as we dissect these statistics, glean their deeper meanings, and forge the bonds that turn first-time shoppers into lifetime advocates.

Personalization is becoming increasingly critical for retailers who want to not only engage customers, but also improve repeat purchases, drive sales, and boost conversion. More than half of online consumers expect a personalized shopping experience as a standard. Although eCommerce personalization is not new in the online retail industry, merchants still find it challenging to keep up with the growing demands and their distinctiveness. However, not all brands can afford pricey personalization solutions due to a tight budget.

Learn the art of social media advertising with Boost Commerce. Dive deep into ways to use social networks to promote campaigns and grow your business.

Localize your business to grow internationally. This article provides all the basic information you need to kick off your localization strategy like a pro. Launch your e-commerce business into new and foreign markets with these fool-proofed strategies, plus some insightful tips from experts.

As Shopify is making further moves in Asia, Asian countries like Japan become a hot cake for Shopify merchants to expand. Here we'll uncover the potential of Japan in term of online shopping so you have better understanding of this promising market.

Data is a fantastic resource for any business to utilize, especially when it comes to retailers who need as much information on their target customers as possible. How can location-based data benefit retailers in 2022? Find the answer in this article.

No doubt, selling on multiple platforms is one of the game changers in the world of custom eCommerce developmentthat has a vast potential to take any business to the next level. This blog will explore all aspects of multi-platform selling and how it revolutionizes the modern eCommerce business landscape.

Customer experience refers to the overall experience customers have across all touch points with your business. Starting the moment they check out your website, it includes the entire purchase process, interaction with the sales/support team, and product delivery.

In this article, we compile a list of common mistakes that site owners usually make when implementing Quick Views, then we also suggest some best practices so you don’t turn it into a rotten apple.

In this blog post, we will explore five powerful strategies to help you rekindle the interest of customers who have drifted away and convert them into active buyers on your eCommerce store.

E-commerce leaves shoppers with just one sense to inform their purchasing decision, sight. This makes having a visual merchandising strategy a vital tool in convincing consumers to shop at your store.

Augmented Reality began to enter our lives quite a long time ago, but the real explosion of its development happened after the pandemic. This allows buyers to stay tuned in fashion and the latest beauty trends, considering currently limited opportunities to try on clothes or test products in real life.

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We'll go over each key step of a successful email marketing strategy. That way, you can identify anything that may be missing from your process and integrate it to make your email marketing more effective.

Here are some suggestions on how to combine the insights you get from the Analytics dashboard with other features that Boost’s app offers. We’ll add the best practices of our users so you can have a better idea of how things work.

To set yourself off on the right path in achieving superb conversions, an awareness of common user interface and user experience mistakes in web design is necessary. Thereby, you can avoid these errors and best prepare your site for the holiday season.

We’re going to explore ways to take a closer look at add-to-cart rates and abandoned carts so you are well prepared for this fruitful time of year.

Personalization seems difficult at first, but there are some ways online store owners can transition from a one-size-fits-all experience to a more individualized one.

In this article, we will dive into the best practices when it comes to designing a mobile menu for your Shopify store.

As Black Friday and Cyber Monday draw closer, we’re sure you are already contemplating ways to boost your sales during this lucrative period. Zoning in on customer engagement within the framework of an omnichannel strategy is a sure-fire way to do that.

Product Filter & Search by Boost Commerce has officially come to Shopify Germany! We're rolling out our brand-new app listing with the localized app UI to welcome and provide the best experiences for German merchants and businesses.

It’s easy to assume that Prime Day’s powerful earning potential is reserved for Amazon merchants. We’re here to challenge that assumption! Read on to find out how your eCommerce store can also reap the rewards of Amazon Prime Day 2022.

In our Market Insights series, we will examine and analyze some potential markets for retail businesses, especially Shopify merchants in the US/UK, to expand to. Today, we keep the focus on online shopping in Germany - the No.3 country for e-commerce revenue in Europe - and German consumer behaviors.

User-generated content is fast becoming a standard part of many brand’s marketing strategies. In this article, we let you know why this is a growing trend, and how you can best utilize user-generated content.

People want to feel appreciated, and they want to believe that they are valued. You need to show your customers how important they are to encourage them to stay loyal. So get inspired and learn how to build a lifelong relationship with your loyal customers with these practical tips.

Google will now use Loading, Interactivity, and Visual Strength as ranking factors.  With these new core web vitals, Google can assess how effective web pages are at providing top-tier experiences. The addition of these new signals does however suggest a steady shift towards user experience and user perception on SERPs.

The human brain can process an image sixty thousand times faster than it does a written text. This fact has made visual commerce one of the best ways to stay ahead of the competition. From customer reviews to unboxing/try-on videos on Youtube, your clients use different visual mediums to share with the world how happy they're with your brand or products.

Cross merchandising is one of the most popular merchandising strategies that can boost your store sales. It gives subliminal recommendations to customers that the other items can be used with the primary one, thus leading to impulse buying and increasing sales of both products.

This article gives you some key notes about this special event, including the main target customers, the products they purchase the most, and some statistics about Easter sales.

In this article, we’ll first dive into the basics of eCommerce Merchandising - what they are, why they are important and its fundamentals. Then, we’ll discuss how to execute some best practices of merchandising effectively with examples from real brands. Finally, we’ll go over important reminders for e-tailers before closing the discussion.

After working with Shopify merchants of all sizes, we’ve noticed some patterns emerging when our clients struggle with merchandising. Therefore, we’ve put together a list of the best online merchandising tips that SMBs can apply right now to foster online sales without pushing their budget over the limit.

This is a guest post written by Hann P., a copywriter at ConnectPOS. In the article, the author explains the 4 most prominent online retail trends that are going strong in 2021 and the upcoming years.

We’re going to look at the differences between digital merchandising and traditional methods. We’ll then give you a run-down of how you can apply eCommerce merchandising best practices to boost sales in your store.

Upselling and cross-selling can be applied to all industries - from retail and accessories to software and cars. No matter which sector you work in, you don’t want to miss learning something new on how to boost online holiday sales. In this article, we first discuss what you can expect in the holiday season 2020 and then how to apply the best upsell and cross-sell techniques.

Traffic spikes during the holiday sales and this can lead to websites slowing down or crashing altogether. You don’t want to lose out on the revenue that the holiday sales bring in because you didn’t take the time to optimize your websites.

Dive into the fundamentals of upsells and cross-sells - what they are, and why they are important. Discuss how to execute these selling techniques effectively with some examples from real brands.

In this article, we’ll discuss eCommerce mistakes with a focus on navigation, product filtering, and site search, as your e-businesses can hinge upon these findability factors. After defining the problems, we’ll cover useful tips that you can pick up to optimize your online stores, and subsequently your conversion rate.

Competition among online businesses is heating up with the digital transformation under the influence of the global pandemic. To thrive, e-merchants not only need to optimize their offerings but also have to apply different tactics to keep online customers on their site for longer and increase average order revenue.

In this article, we’ll come down to the very basic concepts of a Shopify collection page, the reasons why it is important, explain how to add, create or edit a collection page on Shopify, and provide 3 essential and helpful tips to create a high-converting collection page.