How To Implement Google Analytics 4 for E-commerce on Shopify Stores

To help you get the most out of GA4 and utilize its new features in collecting website visitors’ journey data, we’ll take you through how to set up GA4 for your Shopify store.
Ellie Bradford
February 13, 2023

How To Leverage Your Rewards Program For Bigger Baskets This Holiday Season

In this article, we’ll tell you why you should be using a rewards program as part of your strategy and show you how you can utilize it to get shoppers to spend even more over the holidays.
Ellie Bradford
October 12, 2022

Top Merchandising Tools On Shopify That You Should Try Out

Merchandising is a key consideration for e-merchants and eCommerce stores. It ensures that your brand, the on-site experience, and the products offered are immersive enough to convince visitors to explore and make a purchase.
Ellie Bradford
February 12, 2022

Why Easter Sales are as important as BFCM for online business

This article gives you some key notes about this special event, including the main target customers, the products they purchase the most, and some statistics about Easter sales.
Ellie Bradford
March 16, 2021

Leading TOP 4 Online Retail Trends To Maximize Your Profits

This is a guest post written by Hann P., a copywriter at ConnectPOS. In the article, the author explains the 4 most prominent online retail trends that are going strong in 2021 and the upcoming years.
Ellie Bradford
February 8, 2021

What is a collection page? 3 best tips to build the best collection page

In this article, we’ll come down to the very basic concepts of a Shopify collection page, the reasons why it is important, explain how to add, create or edit a collection page on Shopify, and provide 3 essential and helpful tips to create a high-converting collection page.
Ellie Bradford
May 3, 2020