What is post-purchase upsell and why are ecommerce merchants using it to grow revenue?

Introducing Post-purchase upsell

Boost Commerce's Post-Purchase Upsell lets you put a targeted offer in that window, right between payment and the Thank You page. Because the customer has literally just paid, there's nothing more for them to enter. They see the offer, they click once, and the product gets added to the order they just placed.

No new checkout. No re-entering details. No friction that gets in the way of a yes.

What makes it smart

The offers aren't generic. Boost Commerce's AI helps you match what you're showing to what the customer just bought, so instead of putting the same product in front of everyone, you're showing the right thing to the right person at the right moment. A customer who just bought a camera probably doesn't need to see your bestselling candle. But they might really want a memory card.

You set the trigger rules, pick the product you want to offer, add a discount if you want one, and Boost handles the rest inside Shopify's native post-purchase flow.

Why now

Acquiring new customers is getting more expensive. The merchants who are going to win over the next few years are the ones who are getting more value from the customers they already have. Post-Purchase Upsell is one of the most direct ways to do that, and it's now built directly into your Boost Commerce dashboard.

Already a Boost Commerce customer? Go check it out now under Merchandising in your dashboard.

FAQs

What is a post-purchase upsell?

‍A post-purchase upsell is a one-click offer shown after a customer completes payment, but before they reach the Thank You page. It lets them add another product to their existing order without going through checkout again.

Why should ecommerce merchants use post-purchase upsells?

‍Post-purchase upsells help merchants increase average order value by making a relevant offer when purchase intent is still high. It’s a simple way to generate more revenue from customers who have already decided to buy.

How do I set up a post-purchase offer in Boost Commerce?

‍You can create one in Merchandising > Post-purchase offers inside Boost AI Search & Discovery, then choose your trigger conditions, upsell product, discount, and offer text. You’ll also need to set Boost as your post-purchase app provider in Shopify checkout settings. See how to set up here.

How does Boost Commerce choose which product to show?

‍Boost Commerce uses AI and trigger rules to help match post-purchase offers to what the customer has just bought. This means you can promote more relevant add-ons, upgrades, or complementary products instead of showing the same offer to everyone.

What is post-purchase upsell and why are ecommerce merchants using it to grow revenue?

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