How Valerie Simon boosted the click rate of search results to 11.35% with Boost Commerce

September 8, 2025

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2 min read

For decades, Valerie Simon has been synonymous with high-quality clothing for men and women. When a family business builds its reputation on quality and service, stepping into the digital world can be a challenge.

How do you translate that personal touch and curated experience into an eCommerce platform?

This was the exact question facing Alexandre, CEO of Valerie Simon, when he set out to bring technology to the forefront of his family's legacy. The answer was found in a complete product discovery solution that not only enhanced the customer journey but also provided in-depth business insights.

The Challenge: How can a long-established brand quickly adapt to the digital wave?

Valerie Simon is not a new brand. It’s a family business built over the years on a simple and powerful mission: to offer the best quality clothing to men and women. Fifteen years ago, Alexandre joined, identifying an online growth opportunity for busy customers seeking a convenient, intuitive, and efficient shopping experience that reflected the brand's quality.

The core challenge was to modernize the brand without losing its essence. How could they ensure their online store was as smart and sophisticated as the clothes they sold?

They needed more than just a search bar. They needed a complete technology partner that could understand their customers, merchandise their products intelligently, and provide the data needed to grow the business.

The Solution: How Boost Commerce delivers seamless discovery after a quick setup

After evaluating the market, Alexandre’s choice was clear.

“I chose Boost because I felt that it had the most complete set for the goal we were trying to achieve.” - Alexandre, CEO of Valerie Simon.

He needed a solution that was powerful yet easy to manage, and Boost delivered on all fronts.

The implementation process was remarkably smooth. While any new system has a learning curve, Boost was up and running “within a week” for Valerie Simon's team.

Alexandre notes, “It was quite easy. For sure, there is a learning curve, but I felt it was quite easy to manage.”

Crucially, they were never alone in the process. Alexandre highlights the importance of having a reliable partner during any technological transition.

“Every time you onboard a new app or system, you always need support to be there for you,” he says. “Boost has a really great support team.”

With the system in place, the Valerie Simon team leveraged the full power of Boost’s feature set to create a truly intelligent shopping experience.

AI-powered search that understands shoppers’ intent, not just keywords

By utilizing AI-powered synonyms, the team ensures that customers consistently find precisely what they need, regardless of the terms they use in their search. For example, a search for “foulard” (a type of scarf) also returns results for “echarpe” (a different term for a scarf).

With Semantic Search enabled, the platform understands user intent, not just keywords, delivering more accurate results that feel intuitive and helpful.

Search result comparison: Semantic search on vs. off.

Data-driven product ranking that automatically boosts high-margin products

Valerie Simon enables Product Performance Ranking, allowing their data to do the heavy lifting. The system automatically boosts products with the highest conversion rates, add-to-cart rates, and click-through rates. This ensures that their best-performing items receive the visibility they deserve, maximizing sales without the need for constant manual adjustments.

Product Performance Ranking setting in Boost Commerce.

Personalization that feels like a service

Example of a personalized bundle in the instant search widget on the Valerie Simon website.

Using the AI Personalized Bundle feature, named “Personnalisé pour vous” (Customized for you), they offer tailored recommendations on the instant search widget, search results page, and product pages. This mimics the experience of a personal shopper, suggesting items that perfectly complement a customer’s interests.

Example of a personalized bundle on the Valerie Simon website's product page.

Great to know:

Strategic merchandising that maximizes business strategies

The team also uses merchandising rules to align their digital strategy with their business goals.

For example, they created a rule to boost products tagged as new arrivals for specific high-value keywords, such as 'Oui', ensuring their latest collections receive immediate attention.

Smart analytics that bridges the gap in customer demand

By monitoring Search analytics with important metrics such as:

the top searches
top searches with clicks
top searches without clicks within their dashboard,

Valerie Simon's team gains invaluable insights into customer demand. This data allows them to identify specific products or brands that customers are actively seeking but are not currently yielding search results.

“I can see what product or brand my customers are looking for that does not get a result,” Alexandre shares. “It gives me insight if I should get a new brand.”

The granular visibility into customer behavior provides a critical feedback loop for inventory and brand management. When a particular product or brand consistently appears in “top searches without clicks”, it signals a gap in their current offerings. This direct evidence of unmet customer needs empowers Valerie's team to make informed decisions regarding potential new brand acquisitions or product line expansions.

The ability to track, see, and react using the powerful Analytics feature of Boost translates insights into actionable strategies that drive sales and improve customer satisfaction.

“With the analytics, it can give you an idea of how much sales you did because of Boost, and you can compare to how much you pay and calculate your ROAS.”

The Results: A clear ROAS and game-changing business Insights

The impact of implementing Boost was both immediate and far-reaching. The ultimate seal of approval from Alexandre is his direct and enthusiastic feedback:

“I love how easy it is to set up everything. You can track the change and see the results, and react quickly if needed. I love it.”

Metric (Average, Mar - Jul 2025)	Result
Search Click-Through Rate	11.35%
Search Conversion Rate	2.3%
Average Order Value	$213.53 CAD
Average Order Count	198.2

(Data from Boost’s Analytics dashboard.)

These numbers tell a story of a more engaging and effective customer journey. Shoppers are not only finding what they want more easily, but they are also converting at a higher rate and spending more per order.

Go for it, go for Boost: A trustworthy partner for eCommerce growth

For any business considering making the leap to a smarter eCommerce solution, Alexandre’s advice is simple and direct: “Go for it!”

Valerie Simon's experience with Boost Commerce demonstrates the potential of integrating appropriate technology with a brand's established legacy. Boost has helped the team with a quick and smooth digital transition, resulting in an online platform that is efficient, personalized, and lucrative.

Ready to transform your eCommerce experience and unlock the insights hidden in your data?

Book a demo or install the Boost app today.

Ellie Ho

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Content Marketing Specialist

September 8, 2025

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2 min read

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How Valerie Simon boosted the click rate of search results to 11.35% with Boost Commerce

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