How Sandro grew average order value 2.6x with Boost

Ellie Bradford

September 17, 2026

September 18, 2026

•

3 minutes

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About Sandro

Sandro is a French contemporary fashion house, founded in Paris in 1984 and is part of the SMCP group. Operated by Al-Futtaim, which runs four dedicated Shopify storefronts, one each for Saudi Arabia, Kuwait, Qatar and the UAE, serving fashion-forward shoppers in four currencies.

Fashion is a category where shoppers are specific. They arrive knowing the style, the size and the season they want, and they expect the storefront to get them there. When the catalog is deep and refreshed constantly, discovery has to keep up or the sale walks.

The challenge

Sandro's shoppers rarely arrive cold. A lot come straight from paid social, tapping through on one dress, one jacket, one specific piece. Landing them on that product is the easy part. The harder, more valuable part is what happens next: does the shopper see their size, the pieces styled with it, the rest of the new-season edit, or do they buy the one thing and go?

That is where a big, fast-moving catalog works against you. When the range runs to hundreds of styles across dresses, tailoring, knitwear and shoes, refreshed every drop, a shopper only ever sees the sliver they can surface themselves. The more they have to dig, the more likely they leave with a single item instead of the outfit, and every hard-won click is worth less than it should be.

For Sandro, that gap ran four times over: four stores, four currencies, four catalogs turning over at once.

The solution

For Sandro, Boost is not just a search box bolted onto the side of the site. It's the conversion layer of Sandro's storefronts and its AI product discovery exists to do one commercial job: help more of the traffic Sandro already has find what it wants and buy more of it.

Boost's AI search reads intent, so a typo or a vague phrase still lands on the right product instead of an empty page. Smart filters let a shopper cut a deep catalog to their size, colour and price in seconds, which is where single-item visits turn into full baskets. Merchandising rules put the highest-converting products in front, so no visit is left to chance.

Because it's the same discovery engine across all four stores, every market runs the same proven setup. A gain made on the UAE flagship carries straight across Saudi Arabia, Kuwait and Qatar, rather than being rebuilt market by market.

Boost's implementation specialists helped Sandro build a repeatable discovery model that converts. After adding Boost's core discovery drivers onto their flagship store, they had to roll it out to the remaining three stores.

The results

On their flagship store, average order value grew to 2.6x. Shoppers used Boost search and filters to build fuller baskets instead of leaving with a single item. The same climb showed up in all four stores, not just the flagship.

Sandro didn't buy this with heavier ad spend or steeper discounts. It came from the traffic they were already paying for. Once shoppers could move easily from the one piece they clicked on to the rest of the range, they left with more. Better discovery turned quiet, one-item visits into Sandro's clearest basket-size lever.

This is what a conversion platform does. Not more traffic, but more value from the visits already there, in four markets at once.

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Ellie Bradford

•

In-Product Marketing Lead

September 18, 2026

•

3 minutes

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How Sandro grew average order value 2.6x with Boost

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