How Smith Optics cut $80k a year from its stack and had its best month yet

Ellie Bradford

September 17, 2026

September 18, 2026

•

3 minutes

About Smith Optics

Smith Optics makes performance eyewear and goggles for people chasing a thrill outdoors. Online that means 700 to 1,000 products on Shopify, where one goggle can carry twenty lens options, and where most revenue comes through collection pages.

The challenge

Sunglasses are a product people want to try on, and lens technology is hard to explain on a web page. The catalogue made it harder, because lens variants stack up under every parent product. Their old search and PLP tools were endlessly customisable, which meant endless upkeep: every search term and every collection curated by hand, by a small team.

The switch

Two swaps, one move. Algolia out for Boost, then Yotpo out for REVIEWS.io six weeks later, using the buyout scheme so they didn't have to wait out the contract. They braced for feature loss and got the opposite. Turning on new markets and languages went from hours of development work to a toggle, and $80k a year came off the bill.

What they run now

Smith Optics ran the full Boost discovery suite from day one. They wanted variant-level merchandising built around their lens catalogue, flagged it during implementation, and the team built it for them in time for launch. Both apps went live in a single move with nothing to fix afterwards, and AI recommendations performed straight away, so they rolled them out to more placements across the site.

The results

$2M conversion value in their best month, $500k of it driven by AI, and product click-through at 10.5% against a norm nearer 8%. The bill dropped $80k at the same time. Day to day, the change is speed: Smith Optics is seasonal and campaign-led, and they can now spot a trend, re-merchandise and act on it while it still matters.

FAQs

How much did Smith Optics save by switching to Boost and REVIEWS.io?

‍Smith Optics saved $80k per year on software spend after moving from Algolia and Yotpo.

How much conversion value has Boost driven for Smith Optics?

‍Boost drove $2M in conversion value in their best month, with $500k of that coming from AI-powered recommendations.

What platforms did Smith Optics switch from?

‍Smith Optics switched from Algolia to Boost, then from Yotpo to REVIEWS.io six weeks later, using a buyout scheme to avoid waiting out their existing contract.

How does Smith Optics's product click-through rate compare to the industry norm?

‍Smith Optics sees 10.5% product click-through, above the industry norm of around 8%.

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Ellie Bradford

•

In-Product Marketing Lead

September 18, 2026

•

3 minutes

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How Smith Optics cut $80k a year from its stack and had its best month yet

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