Expert Opinion: AI & CRO | Brancoy Webinar

For the EMEA session

We're joined by Brancoy, Finland's leading Shopify Plus Partner agency, based in Helsinki and working across the Nordics. They've built eCommerce solutions for 100+ brands, with expertise spanning Shopify Plus migrations, custom storefront design and development, systems integrations and the growth work that follows launch.

Here's a taste of Brancoy's perspective

AI makes CRO faster, but it doesn’t remove the need for strong fundamentals.

Analysis, idea generation, implementation, testing and adjustment can all happen more quickly. But faster output is only useful if teams understand the customer problem they’re trying to solve and the commercial realities behind it.

The advantage is not simply having access to AI. It‘s being able to use it critically - knowing what to trust, what to question and when more context is needed.

"AI can be overhyped as a silver bullet. The quality of what you get from it still depends on how well you understand CRO - and whether you know enough to challenge the output." Arttu Hietala, CCO & Co-Founder — Brancoy

What we'll get into

Join us and Brancoy as we explore:

What AI changes - and what stays fundamental to CRO

Where AI genuinely improves search and recommendations

Why relevant results depend on better product data

Where human context still makes the difference

How faster workflows can create more room for continuous improvement

Join us live

CRO in the age of AI

AI is only as useful as the data behind it

Learn how better product data improves search, recommendations and conversion.

Featuring Arttu Hietala, CCO & Co-Founder, Brancoy

Sep 8, 2026 · 10:15 AM BST

Expert Opinion: AI & CRO | Brancoy Webinar

Shopping shouldn’t feel like a chore

Start your 21-day free trial

Related Posts

Plan Your eCommerce With AI: Strategies For Online Businesses To Try

Top 5 Strategies to Harness Social Commerce for BFCM

4 Tips To Prep For Year-end Sales With Boost's Analytics