Doki Nguyen

Imagine if your shoppers type and find “laptop cover” on your store, but the top results also present “phone cover” because “cover” is a part of their search query. But fear not; there's a solution on the horizon – enter the fascinating world of semantic search.

As online retail sellers gear up for the highly anticipated Black Friday (BFCM), the stakes are high to seize the countless opportunities available to drive sales, attract new customers, and foster brand loyalty leading up to the holiday season.To gain a competitive edge, let's see how you can boost holiday sales with an eCommerce tech stack with top AI tools for the upcoming BFCM effectively.

In this article, I'm going to share with you the best Amazon SEO tactics that work wonders for Amazon sellers. You can apply these SEO tips to your Shopify store and get ready for the holiday season!

We will explore the ins and outs of creating filters on your product search result page,  how to display product filters on search result page to help your shoppers to fine-tune their searches and discover exactly what they're looking for.

Visual Editor in Boost is a helpful feature that empowers you to effortlessly design captivating Shopify filter tree layouts perfectly aligned with your store's branding and appearanceCheck out this quick guide to showcase the highlight setups in Visual Editor, including the latest updates from Boost team.

Boost search relevance and increase conversions with semantic search. Learn how to implement advanced technologies to improve customer experience

When your eCommerce site search works, your shoppers are happy, the sun shines brightly, and life seems so good. But that's now always the case. Many misconceptions exist about "what is a good eCommerce site search" or "how to create memorable product discovery experiences".

Discover how Turbo enhances your Shopify store's performance with optimized storefront features. Boost speed, efficiency, and user experience effortlessly.

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By analyzing vast amounts of data - past purchases, browsing behavior, and even subtle preferences - our AI crafts a personalized shopping experience for every visitor. This translates to effortless buying decisions and unlocks the hidden potential of your web traffic, boosting your return on investment (ROI).

Many Shopify merchants often face challenges when it comes to implementing multiple filter trees for different collection pages in their stores. So, in this article, let's go through a quick guide to seamlessly create customized filter trees for each collection page on your store.

AI is currently at the height of its popularity. However, AI-powered search is not exclusive to retail giants. As Shopify merchants, you can greatly improve your online selling performance and boost revenue growth with the power of AI.

From product performance ranking to improved search functionalities, we have the most-wanted updates designed to optimize your store's performance and profitability. As usual, our updates help you drive more sales, boost customer engagement, and deliver a seamless shopping experience.

NLP is an artificial intelligence (AI) field that focuses on enabling computers to smartly and usefully analyze, understand, and derive meaning from human language.

Does the new wave of AI strike and overwhelm you with too much jargon, new terms, algorithms, and a laundry list of new AI tools daily?The good news is you don’t have to jump on the AI train and use AI for everything on your Shopify store right away. However, adding AI-powered search to your store is essential and should not be delayed.

2023 is shaping up to be no different for Shopify in helping online merchants expand from their first sale to full scale and acquiring more consumers. Grab your favorite cup of coffee, we're going to explore what's new in Shopify in 2023 so far and what we can expect moving forward.

Here we go again! As a new year approaches, it's crucial to stay ahead by understanding the eCommerce trends that will dominate 2024.But let's not forget the essence of driving sales: meeting your visitors' expectations when it comes to product search and recommendations. After all, a stellar product alone isn't enough to move inventory.

Shopify conversion optimization is not a one-time task, even when your Shopify store is converting well. If you don’t routinely evaluate your store's effectiveness, you’ll be missing out on real cash.

The on-site search (or product search) performance of your Shopify store can make or break your potential customer experience. When working on your Shopify product search optimization, always look at it through the customer’s eyes. A concentrated on-site search optimization goes a long way toward improving how your visitors engage with your online store.

The term "headless commerce" has gained significant popularity in recent years, generating excitement and confusion among merchants. In this article, we aim to provide a "path" of guidance to you navigating in the "headless" environment, focusing on building better efficient eCommerce websites.

Search merchandising, or searchandising, is a powerful tool to foster your Shopify store's overall revenue, especially during sales-sensitive seasons like holidays.

AI in eCommerce has become a powerful tool, empowering businesses to understand customer behavior, personalize recommendations, optimize sales, and create immersive shopping journeys like never before.So, as overwhelmed and as excited as you are riding the AI wave, we think it is a must to create a digital guide for this specific topic: AI in eCommerce.

Choosing the right product recommendation app for your Shopify store can do a world of good. Finding the perfect one can be quite tough. So we’ve done the heavy lifting and picked out the best product recommendation apps for every budget and business need.

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Tis' the season for the steep discounts that everyone's been waiting for! The Black Friday-Cyber Monday (BFCM) frenzy is upon us. So put on your Santa hat, grab a cup of caffeinated cheer, and get ready to sleigh your holiday selling strategies with the latest trends and predictions for this BFCM season.

In the age of AI in eCommerce and the constantly thriving digital realm, small businesses face unique challenges in staying competitive and achieving rapid growth.With limited access to extensive data resources and in-house technological capabilities, small and mid-size businesses (SMBs) often find it daunting to harness the power of AI.

What stops online shoppers from shopping in your store? When you have confidence in your inventory, product photography, and fan-raving product content, you might want to dig into your customer’s shopping journey to determine what is wrong.

There were tons of improvements and new releases in July that we just can’t let slip through the cracks. So sit back and take a look at all the latest Shopify innovations you can take advantage of right now.

The fashion industry thrives on change, with new trends emerging every season. Just like the constant transformations in a fashion retailer's fitting rooms, there are numerous eCommerce fashion trends you should keep an eye on to drive sales up in your clothing and apparel store this holiday season.Let’s check out what’s hot and what’s not!

Shopify merchants have a number of choices when it comes to finding a theme that can handle tons of products. A popular choice for many e-merchants across various industries is the Warehouse theme. Let’s dive into how and why this theme could be the perfect choice for large e-commerce store owners.

Building a thriving Shopify store requires more than creating a website and uploading your inventory. How to be successful on Shopify or in the competitive eCommerce industry? It's essential to learn from those who have already achieved success.

In this article, we’ll unravel why online shoppers return their purchases and help you focus on the not-so-jolly part of your eCommerce business: tackling return shipping and even turning holiday returns into your small wins.

Remember when the holiday selling season got busy, then busier, and then all of a sudden, it ended up being an unexpected whirlwind of craziness?Fear not; we’re here to help with a practical holiday selling guide for you to survive the BFCM 2023 holiday madness.

While your online store gets plenty of traffic, you're not seeing the sales you hoped for! It seems like visitors just aren't buying from your catalog. What's the deal? Don't worry. You're not alone.Many eCommerce merchants struggle to turn their website’s traffic into sales.

eCommerce site search is a function on your online store and a revenue-generating machine. As the store owner, you'll need to dig deep into how to implement site search in eCommerce, especially with the power of AI technology.In this article, we outline several eCommerce site search best practices and techniques recommended by site search optimization specialists.

E-commerce product recommendations can be a real goldmine for online stores. Dive into the psychology of consumers to unearth how and why shoppers react to different product recommendations.

With product recommendations welding so much power and potential, the pressure is on to get them right. In this article, we’ll show you some of the best instances of product recommendations so you can replicate them in your store.

How to increase sales on Shopify and win more customers? Product recommendation does.Review the following insightful trends and statistics to make appropriate modifications to your product strategy. They’ll give you a hint about what other eCommerce brands are doing with product recommendations in their stores!

Knowing which types of product recommendations to use and when can be difficult, especially as there are so many types to choose from. So, in this article, we’ll break down the best product recommendation strategies fashion stores need to be using.

Say, if there are 100 people visiting your store but only 2 of them buy something, as the owner, would it make your morning coffee a little more bitter? Assuming that you’re driving quality traffic to your store but there are almost no sales, you might want to take a look (again) at your Shopify conversion rate optimization.

One thing we can be certain of in eCommerce is that it is always shifting. As technology advances and customer expectations evolve, brands adapt to bring the best possible searching experiences to their eCommerce stores.

In this article, we’ll present you with some top product recommendation tips that are sure to increase your shoppers’ basket sizes and gain higher revenue.

Product recommendations play a crucial role in the discovery process. That’s why top Shopify stores are beginning to take a more creative approach to recommending products.

We can always look at the big players to teach us a thing or two about success. So, in this article, we’ll pick out the top lessons you can take away from Amazon to boost discovery through product recommendations.

In this article, we’ll give you the inside scoop on the best upsell and cross-sell strategies that will push your BFCM sales through the roof.

Shopify Audiences takes the pain out of this conundrum, providing merchants with a solution to present their ad campaigns to new eager audiences. Find out how this lookalike audience builder can expand your products’ reach.

Technology in eCommerce is advancing at a rapid pace, giving e-merchants the opportunity to bring cutting-edge capabilities to their store. Explore how AI, Machine Learning, and cloud infrastructure are enhancing site search.

Fuzzy Search is one of the keys to Shopify site search relevance. It allows delivering relevant results which are the closest to site shoppers’ intent even when they hit irrelevant or misspelling keywords. Check out this blog for more details

How to maximize conversions and sales via eCommerce merchandising, especially for online apparel brands? Let us walk you through a comprehensive guide on optimizing online merchandising.

With Shopify making entry into eCommerce a breeze, creating a one product store could be your ticket to notoriety. In this article, we’ll give you the lowdown on one product stores and provide a guide to building one on Shopify.

Augmented Reality began to enter our lives quite a long time ago, but the real explosion of its development happened after the pandemic. This allows buyers to stay tuned in fashion and the latest beauty trends, considering currently limited opportunities to try on clothes or test products in real life.

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In this article, we’ll run through the features of the Impulse theme, provide an analysis on them, and identify which type of businesses would benefit the most from it.

In this article, you’ll find out precisely why your Shopify store needs a wishlist app and learn about some of the best options you should consider trying.

It can be quite hard to find inspiration, particularly when it comes to being the best in your industry. Well, worry no more as we have compiled some of the best Shopify examples in different industries to help get your creative juices flowing.

Modern consumers are taking their spending power overseas. This presents an interesting opportunity for eCommerce merchants as the pool of customers at their disposal increases. We will take you through a selection of the best Shopify apps for international eCommerce success.

Google Tag Manager is a tag management tool that helps website owners manage and put many complicated tracking code tags easily on the website without having to ask the developer.

To win at the eCommerce game, not only do you need to attract new buyers you also should strive to hold onto the existing customers. Therefore, they will become loyal to your business and make continued purchases.In this article, we’ll break down customer loyalty and retention so that you can tailor your efforts to build loyalty and increase retention for your Shopify store.

Personalization seems difficult at first, but there are some ways online store owners can transition from a one-size-fits-all experience to a more individualized one.