[New Release] TURBOcharge Your Storefront For Optimized Performance and Conversions

Doki Nguyen
Jun 14, 2024
3 min read

Running a successful eCommerce business is all about speed and conversions. Website sluggishness can be the kiss of death for conversions.

We understand that a fast-loading storefront is crucial for a seamless customer experience. We've been actively listening to your feedback and have been working diligently to improve the Boost app's Frontend Library (Fe Lib).

We're thrilled to announce the release of the latest version of our Fe Lib, TURBO, which significantly enhances your storefront's loading speed. This major update addresses your requests for improved performance and delivers a lightning-fast experience for your customers.

Now, let's meet TURBO, our latest feature in the Boost app, and its new advantages: improved storefront performance in page speed loading, visual customization, ultimately leading to a better customer shopping experience.

What is TURBO?

TURBO isn't just a new name - it's here to supercharge your user experience with much faster performance and a sleek interface.

Technically, TURBO is the latest version of Boost's Fe Lib, which determines how our app renders the user interface (UI). It will dictate the appearance of our app and how it integrates with customers' stores.

The name “TURBO” is an acronym that captures the essence of what this latest version of Boost's Fe Lib aims to achieve:

TURBO name

How Does TURBO Work?

TURBO works behind the scenes to make your online store stand out and load within seconds. Here's the secret sauce: it uses a special technique called "server-side rendering" (SSR).

Sound not so familiar? Imagine your store as a movie - with SSR, the entire movie gets pre-rendered on a powerful server before anyone clicks play. This way, your storefront loads much faster for your customers, just like an instantly streaming movie. Not only does this keep your visitors happy, but it also helps your store rank higher in search results - a win-win!

Another cool thing about TURBO is that it uses the same coding language as Shopify itself (called liquid template syntax). Think of it as using familiar building blocks to create your store. This makes customizing your storefront easier than ever before, even for those who aren't coding wizards.

So, with TURBO, you get a blazing fast store that's easy to personalize - pretty neat, right?

Try TURBO For Free Now

How TURBO Takes Your Storefront Creation To The Next Level

TURBO is designed to make building and managing your online store easier, faster, and more fun. It's like hitting the "turbo boost" button on your storefront, giving it the power to shine!

Ultimately, TURBO empowers you to create a high-performance storefront that keeps customers engaged and coming back for more.

How? How exactly is it different from older Theme Editor versions from Boost?

  • Save time with effortless customization: Whether you're a coding wiz or a design enthusiast, TURBO offers you the tools you need. You can dive deep with the code editor for complete control or use the intuitive visual editor for quick and easy design tweaks.
  • Stop losing customers with breezy fast page loading speed: TURBO utilizes cutting-edge technology to ensure your storefront loads within the first few seconds. This keeps your customers happy and focused on what matters - your amazing products.
  • Get started effortlessly with built-in templates: Get your storefront up and running in no time with two pre-designed templates: "Default" for a classic look and "Basic" that perfectly matches Dawn, the most popular Shopify theme.
  • Save time guiding your users with a seamless learning curve: Explore TURBO with confidence thanks to comprehensive user guides and detailed technical documents. Get all the information you need to create a storefront that thrives.

⭐ In summary

If you're a new user, you will find a user-friendly interface and built-in templates for a smooth launch.

If you're currently using Boost app, you can ditch the frustration of slow loading times and embracethe power of code-level customization (sweat-free!).

TURBO: Not Just a New Tool, It's a Storefront Powerhouse

Turbo is a powerful storefront tool

⭢ With TURBO, you get a powerful platform designed to streamline your storefront creation and elevate the customer experience.

✨ The best part? It's not a whole new system to master; it comes with ease of use and everything you need to get started quickly.

Try TURBO For Free Now

What’s new in TURBO?

Significantly faster performance than App Lib V3

TURBO's pagespeed insight on Desktop

TURBO's pagespeed insight on Desktop

TURBO's pagespeed insight on Mobile

TURBO's pagespeed insight on Mobile

Our tests show significant improvements in mobile page speed compared to V3. This means your customers can browse your products faster than ever, leading to a smoother shopping experience and potentially higher conversion rates.

✨ Here's the kicker: TURBO doesn't compromise on desktop performance either. We tested stores of all sizes, ranging from a cozy 3,000 products to a massive 50,000 product selection, and TURBO delivered impressive results across the board.

Enhanced Visual Editor for non-tech users

new visual editor

With the TURBO visual editor, you can customize your storefront without needing to write a single line of code. There are two pre-designed templates, "Default" and "Dawn" to help you get your storefront up and running quickly.

The interface is clean and intuitive, with a drag-and-drop layout that makes it easy to add, remove, and rearrange elements. You can also change the colors, fonts, and styles of your storefront with just a few clicks.

Code editor for tech-savvy users

theme editor - dev mode

TURBO offers both intuitive visual editing and a flexible code editor, catering to all skill levels.

For those who prefer the power and precision of code, TURBO's code editor won't disappoint.

B2B Integration To Show B2B-Tailored Pricing and Catalogs

b2b settings

Boost TURBO now seamlessly integrates with your Shopify B2B operations, giving you the power to:

  • Unlock precise product visibility: Showcase the right products to the right companies across your storefront. No more generic displays - only targeted collections and recommendations based on location.
  • Streamline B2B pricing: Eliminate confusion with accurate pricing displayed according to your wholesale catalog and pricing. Boost TURBO ensures a smooth buying experience for wholesale customers.

This powerful B2B integration saves you time, simplifies operations, and empowers your wholesale customers.

Ready to turbocharge your storefront? Take TURBO for a spin!

Whether you're a seasoned Boost user or just starting your eCommerce journey looking for a smart product discovery app that empowers your storefront too, TURBO is here to simplify your life.

Try TURBO For Free Now

TURBO empowers you to create a stunning and speedy storefront that keeps customers engaged and coming back for more. Dive into the world of TURBO and see the difference for yourself!

Doki Nguyen
Content Marketing Specialist
July 1, 2024
6 min read