Blog Category

eCommerce Search & Discovery

Interviews, tips, guides, industry best practices, and news.

8 Search Box Optimization Challenges and How to Fix Them

A well-optimized search box turns browsers into buyers, making it a must-have for any business looking to thrive online. So, let's dive into how you can transform your website's search into a conversion powerhouse!
Ellie Ho
February 19, 2025

10 UI/UX Protips to design the instant search dropdown on eCommerce stores

Here are the top 8 design tips you should use when building the interface and the experience of the search widget.
Ellie Ho
December 3, 2024

Upgrade your eCommerce: How to craft product pages that convert

This guide unveils proven tactics to build high-converting product pages that transform your online store into a thriving sales hub.
Ellie Ho
November 29, 2024

4 Ways to Simplify Your Promotions Starting with Product Bundling

Here are five powerful strategies to help you conquer the holiday shopping season
Ellie Ho
November 24, 2024

Internal Search Engines: A Comprehensive Guide to Enhancing eCommerce Conversions

In this article, we will explore the definition, benefits, and key components of internal search engines for eCommerce, along with insights on how to choose the right one for your business.
Ellie Ho
November 21, 2024

Conquer the Holiday Rush: How To Use Pre-orders to Supercharge Your Sales

With Pre-order, you can promote upcoming products, capture valuable demand insights, and generate revenue without waiting for inventory to arrive. Let’s explore how Boost’s Pre-order feature works, why it’s a game-changer, and how you can make the most of it for your BFCM campaigns.
Ellie Ho
November 1, 2024

How To Maximize Email Conversion Rates With AI Product Recommendations

Let's delve into the power of personalization and how it transforms email marketing from a generic outreach tool into a personalized shopping experience.
Ellie Ho
October 20, 2024

Product Discovery in Email: How to Turn Your Newsletters into a Sales Channel

By integrating product recommendations directly into your emails, you can offer customers a more engaging and tailored shopping experience. This is where the partnership between Boost AI Search & Discovery and Klaviyo steps in—helping you take your email marketing to the next level.
Ellie Ho
October 17, 2024

Cross-Selling & Up-Selling Strategies with Predictive Product Bundles

This article breaks down the mystery of their success, providing a detailed guide to effective upselling and cross-selling through the power of product bundles, allowing you to unlock the potential of strategic bundling, and elevate your sales to the next level.
Ellie Ho
October 11, 2024

Semantic Search for Shopify: Everything You Need To Know

Imagine if your shoppers type and find “laptop cover” on your store, but the top results also present “phone cover” because “cover” is a part of their search query. But fear not; there's a solution on the horizon – enter the fascinating world of semantic search.
Doki Nguyen
October 2, 2024

How AI-Powered Product Bundles Reduce Cart Abandonment

This article will uncover AI-powered product bundling, Boost AI Search & Discovery's latest feature, and how it can save your store from cart abandonment.
Ellie Ho
September 27, 2024

Manual Bundles vs. AI Bundles: Which is Right for Your Business?

When it comes to eCommerce product bundles, there are two distinct approaches: manual bundles and AI-generated bundles. Each method offers unique benefits and challenges. This article will compare and contrast both to give you an idea of the best choice for your business.
Ellie Ho
September 24, 2024

How To Measure Product Recommendation Performance On Shopify Store?

This blog post will help you decide whether your recommender system works well from a business angle.
Ellie Ho
September 23, 2024

Mobile Optimization Tips For Designing Site Search And Product Filtering

Baymard Institute has carried out an extensive mobile e-commerce benchmark study to uncover the pitfalls and the main problem - product finding. Only when shoppers can find the right product with ease, will they proceed to payment. This article provides some practical tips for you to optimize site search and filter systems.
Ellie Ho
September 18, 2024

Bundling Up Your Sales: Best Practices for Product Bundles to Maximize Impact

Find out how to leverage Boost's Predictive Bundles to craft highly effective product bundles and automatically optimize your store's sales potential.
Ellie Ho
September 5, 2024

Rule-Based vs. AI-Powered Recommendation: Which Should You Pick For Your Shopify Store?

We're comparing rule-based recommendations and AI-powered recommendations. As an online store owner, understanding the nuances between these approaches helps you choose the ideal models for your online empire.
Ellie Ho
August 29, 2024

How To Easily Create Filters On Product Search Result Page (+ Best Practices)

We will explore the ins and outs of creating filters on your product search result page,  how to display product filters on search result page to help your shoppers to fine-tune their searches and discover exactly what they're looking for.
Doki Nguyen
August 25, 2024

Boost AOV Using the First-Ever Predictive Product Bundles in Search 

This blog will delve into how this innovative feature can be a game-changer for your business, enhancing customer satisfaction and the bottom line.
Ellie Ho
August 22, 2024

How AI Personalization Transforms eCommerce: Boost's Dynamic Approach

Did you know that personalized experiences can boost your sales by 20%? At Boost, we’ve harnessed the power of AI Search & Discovery to create our own Personalization solutions.
Ellie Ho
August 16, 2024

4 Merchandising Strategies To Fully Unlock The Power Of Shopify Site Search With Boost

Let's dive into how you can amplify your site search conversion with proven eCommerce merchandising techniques. All are well-equipped within only one tool - Boost AI Search & Discovery.
Ellie Ho
July 13, 2024

Stop Losing Your Sales To These Misconceptions When Implementing eCommerce Site Search

When your eCommerce site search works, your shoppers are happy, the sun shines brightly, and life seems so good. But that's now always the case. Many misconceptions exist about "what is a good eCommerce site search" or "how to create memorable product discovery experiences".
Doki Nguyen
June 25, 2024

Turn Browsers Into Buyers: Maximize ROI With Boost's AI-Powered Personalization

By analyzing vast amounts of data - past purchases, browsing behavior, and even subtle preferences - our AI crafts a personalized shopping experience for every visitor. This translates to effortless buying decisions and unlocks the hidden potential of your web traffic, boosting your return on investment (ROI).
Doki Nguyen
June 12, 2024

Supercharging App Discoverability with AI-Driven Search Optimization

With the AI market size anticipated to surge exponentially in the near future, tapping into the potential of AI to optimize your mobile app data for search can offer considerable benefits. From improving user experience to increasing engagement rates. This article offers a guide on accomplishing this, supported by data and real-world instances.
Cici Nguyen
April 25, 2024

4 Search Engine Optimization Considerations Besides Keywords For Dummies

Before beginning your search for a consultant, it's better off to become an educated consumer and get yourself familiar with how search engines work. Keep on reading to get accustomed to SEO factors besides keywords, so you can choose to carry out a simple SEO audit yourself or hire a professional.
Ellie Ho
April 24, 2024

How To Create Different Shopify Filter Trees For Different Collection Pages

Many Shopify merchants often face challenges when it comes to implementing multiple filter trees for different collection pages in their stores. So, in this article, let's go through a quick guide to seamlessly create customized filter trees for each collection page on your store.
Doki Nguyen
April 15, 2024

5 Ways How Shopify Merchants Can Utilize AI-Powered Search For Better Customer Experience

AI is currently at the height of its popularity. However, AI-powered search is not exclusive to retail giants. As Shopify merchants, you can greatly improve your online selling performance and boost revenue growth with the power of AI.
Doki Nguyen
April 13, 2024

[Infographic] Everything You Need To Know About Natural Language Processing In AI Search

NLP is an artificial intelligence (AI) field that focuses on enabling computers to smartly and usefully analyze, understand, and derive meaning from human language.
Doki Nguyen
March 29, 2024

What is Site Search? All you need to know

With the thriving advent of online eCommerce stores, people have been paying more attention to site search and navigation, especially since 2010. The online space has become more crowded, leading to the fact that site search and navigation are better investigated, analyzed, and developed. In this article, we’ll define site search and navigation, show a few examples of how it’s used in e-Comm
Ellie Ho
February 14, 2024

AI-Powered Search vs. Conventional Search: What Shopify Merchants Need To Know

Does the new wave of AI strike and overwhelm you with too much jargon, new terms, algorithms, and a laundry list of new AI tools daily?The good news is you don’t have to jump on the AI train and use AI for everything on your Shopify store right away. However, adding AI-powered search to your store is essential and should not be delayed.
Doki Nguyen
January 23, 2024

Product Search And Recommendation Trends In 2024 For Better Converting eCommerce Stores

Here we go again! As a new year approaches, it's crucial to stay ahead by understanding the eCommerce trends that will dominate 2024.But let's not forget the essence of driving sales: meeting your visitors' expectations when it comes to product search and recommendations. After all, a stellar product alone isn't enough to move inventory.
Doki Nguyen
December 27, 2023

Ecommerce Site Search: Best Practices for 2024

In this article, we'll walk through the crucial role of site search and share the top 7 eCommerce search best practices for 2024. These strategies can supercharge your online store and take conversions to new heights. Let's dig in!
Cici Nguyen
December 12, 2023

What Is Scoped Search? Inside Scoped Suggestions of Boost AI Search & Discovery

In this article, Boost's experts will give you an overview of Scoped Search and best practices when implementing it in your online empire.
Ellie Ho
December 2, 2023

How To Choose The Right AI-powered Search Tool For Your Shopify Store

Poor search experiences result in 80% of shoppers leaving a website, making or breaking the success of an online store. Therefore, it is essential to enhance the search experience provided by your website.
Ellie Ho
November 23, 2023

Measure Site Search Effectiveness: How To Know Shopify Product Search Optimization Is Performing Well

The on-site search (or product search) performance of your Shopify store can make or break your potential customer experience. When working on your Shopify product search optimization, always look at it through the customer’s eyes. A concentrated on-site search optimization goes a long way toward improving how your visitors engage with your online store.
Doki Nguyen
November 23, 2023

Top 5 Search Merchandising Tips To Apply During Holiday Selling Season

Search merchandising, or searchandising, is a powerful tool to foster your Shopify store's overall revenue, especially during sales-sensitive seasons like holidays.
Doki Nguyen
October 29, 2023

[Infograhic] Uncover The Difference Between Boost AI Search And Shopify Advanced Search

Why it takes a lot of factors to decide which is the better, we want to give you an overview of two most popular site search apps on the Shopify app store: Boost AI Search & Discovery and Shopify Search & Discovery
Ellie Ho
October 12, 2023

The Best Product Recommendation Apps For Shopify Stores

Choosing the right product recommendation app for your Shopify store can do a world of good. Finding the perfect one can be quite tough. So we’ve done the heavy lifting and picked out the best product recommendation apps for every budget and business need.
Doki Nguyen
September 29, 2023

Drive Purchases In Your Shopify Store And Get Bigger Baskets With Visual Merchandising Techniques

Did you know online stores stand a lot to gain from an effective visual merchandising strategy? In this article, we’ll reveal some visual merchandising techniques that will push shoppers to spend more in your Shopify store.
Ellie Ho
September 22, 2023

5 Common Product Search Mistakes And How To Fix Them

What stops online shoppers from shopping in your store? When you have confidence in your inventory, product photography, and fan-raving product content, you might want to dig into your customer’s shopping journey to determine what is wrong.
Doki Nguyen
August 31, 2023

The Synergy Between Site Search And Merchandising To Maximize Online Sales With Boost

As online shoppers demand personalized experiences and instant gratification, the relationship between site search and online merchandising has emerged as a powerful tool for eCommerce merchants to enhance user satisfaction, drive conversions, and ultimately maximize revenue.
Ellie Ho
August 23, 2023

Why You Need Multiple Product Recommendations On Each Page Of Your Shopify Store

In this article, we’ll turn you into a believer in adding a diverse range of product recommendations to each page of your Shopify store and show you how to best implement them.
Ellie Ho
August 15, 2023

[Infographic] Dig Into Search Foundation Of Boost AI Search & Discovery

In this article, let's get back to the basics, back to the core of Boost's eCommerce search to uncover the fundamental algorithms and settings.
Ellie Ho
August 13, 2023

AI-Powered Search: The Best AI Search Tools For Your Online Store

In this article, we’ll run through some of the best AI search tools for Shopify stores.
Ellie Ho
July 13, 2023

Traffic But No Sales: How To Optimize Your eCommerce Store For High-Intent Search

While your online store gets plenty of traffic, you're not seeing the sales you hoped for! It seems like visitors just aren't buying from your catalog. What's the deal? Don't worry. You're not alone.Many eCommerce merchants struggle to turn their website’s traffic into sales.
Doki Nguyen
June 23, 2023

A Guide To Choosing The Right Product Recommendations For Your Shopify Store

Product recommendations can account for up to 31% of eCommerce revenues. In this article, we’ll show you how to get the most impact from product recommendations in your Shopify store.
Ellie Ho
June 21, 2023

Expert Tips On How To Implement AI-Wise Site Search in eCommerce Websites

eCommerce site search is a function on your online store and a revenue-generating machine. As the store owner, you'll need to dig deep into how to implement site search in eCommerce, especially with the power of AI technology.In this article, we outline several eCommerce site search best practices and techniques recommended by site search optimization specialists.
Doki Nguyen
May 28, 2023

Shopify Product Recommendation Trends and Statistics To Win More Customers

How to increase sales on Shopify and win more customers? Product recommendation does.Review the following insightful trends and statistics to make appropriate modifications to your product strategy. They’ll give you a hint about what other eCommerce brands are doing with product recommendations in their stores!
Doki Nguyen
April 24, 2023

Inside Product Recommendation Feature Of Boost AI Search & Discovery

When brainstorming about how we can help users even more, we came up with a complete solution to online product discovery. The new Product recommendation feature is our first step in realizing this goal.
Ellie Ho
April 10, 2023

15 Best Practices To Improve Site Search On eCommerce Stores

Improve e-commerce site search with experts' tips on predictive search, search filters, search analytics, and so on
Ellie Ho
April 1, 2023

AI-Powered Search 101: A Beginners Guide

AI-powered site search is now a whole lot more accessible as e-merchants can choose which layers of AI to integrate into their site search. In this article, we’ll provide a simple breakdown of AI search and show you how you can apply it to your Shopify store.
Ellie Ho
April 1, 2023

How to Measure ROI of Product Recommendation on Your Shopify Store

Merchants should be aware of the performance of the recommender system through ROI so they can have a clearer picture of what they are doing and how they can optimize the product recommendation for more sales.
Ellie Ho
March 26, 2023

Sneak Peek: What To Expect In The Epic Release Of Boost AI Search & Discovery

The 3.0 generation of the Boost app ⭐Boost AI Search & Discovery ⭐ will be the next big step in realizing sales & conversion goal. As the release date is just around the corner, here is some heads-up for you to know exactly what to expect in the brand-new Boost app.
Ellie Ho
March 17, 2023

What Will E-commerce Site Search Look Like In 2023?

One thing we can be certain of in eCommerce is that it is always shifting. As technology advances and customer expectations evolve, brands adapt to bring the best possible searching experiences to their eCommerce stores.
Doki Nguyen
February 23, 2023

Online Shoppers' POV: Search For The Right Product Or Configure The Desired Product?

There are several approaches you can take when developing an online store. Some focus on working out the site menu, taking the user from the main page as deep as possible into the collection in one click or the minimum number of clicks. Or, on the contrary, make the user wander through the collections hoping that they will be interested in both this and that, not just what they came for.
Cici Nguyen
February 13, 2023

How Top Shopify Stores Utilize Product Recommendation

Product recommendations play a crucial role in the discovery process. That’s why top Shopify stores are beginning to take a more creative approach to recommending products.
Doki Nguyen
November 19, 2022

Top Advanced Site Search Technologies To Enhance Your Ecommerce Search Capabilities

Technology in eCommerce is advancing at a rapid pace, giving e-merchants the opportunity to bring cutting-edge capabilities to their store. Explore how AI, Machine Learning, and cloud infrastructure are enhancing site search.
Doki Nguyen
August 25, 2022

How to create custom filters in Shopify: 2 optimal ways for non-tech merchants

Adding custom product filters in the Shopify collection and search result pages, however, is a bit trickier. This article will cover 2 code-free ways to do it. Keep scrolling to find out.
Ellie Ho
August 22, 2022

All About Fuzzy Search And How To Guarantee The Best Shopify Site Search For Your Store

Fuzzy Search is one of the keys to Shopify site search relevance. It allows delivering relevant results which are the closest to site shoppers’ intent even when they hit irrelevant or misspelling keywords. Check out this blog for more details
Doki Nguyen
August 3, 2022

How To Optimize Online Merchandising For Shopify Fashion Stores

How to maximize conversions and sales via eCommerce merchandising, especially for online apparel brands? Let us walk you through a comprehensive guide on optimizing online merchandising.
Doki Nguyen
July 23, 2022

E-book: Insights of eCommerce Filter & Search

To help you create an enjoyable shopping journey in 2022, we have revealed untold secrets of leading brands' success - how they better the search bar and navigation to skyrocket sales.
Ellie Ho
July 19, 2022

Shopify Experts Reveal 3 Best Tips To Display Values In Product Filters

We will focus on how to display the values in these filters so customers can quickly find their desirable characteristics.
Ellie Ho
May 19, 2022

How to optimize your eCommerce store for the search-led customer journey and boost conversion rates

People visit an e-commerce store with various intentions. To make them close the deal, online merchants need to meet the distinct intent of different shoppers’ personas.
Ellie Ho
April 23, 2022

Easter merchandising ideas for Shopify stores to drive sales this holiday weekend

Easter is set to be a big shopping holiday with eased COVID-related restrictions encouraging shoppers to spend more and celebrate bigger. To help you along this path, we’ve compiled some festive online merchandising ideas that will spruce up your Shopify store alongside some apps that will bring them to life.
Ellie Ho
March 23, 2022

Everything An eCommerce Store Owner Needs To Know About Dynamic Filtering

Statistically, shoppers of an online store that use product filters are more prone to seal a deal. This article will give you an overview of eCommerce filters and everything around it including benefits, optimizing tips, and more.
Ellie Ho
February 25, 2022

Top Merchandising Tools On Shopify That You Should Try Out

Merchandising is a key consideration for e-merchants and eCommerce stores. It ensures that your brand, the on-site experience, and the products offered are immersive enough to convince visitors to explore and make a purchase.
Ellie Bradford
February 12, 2022

Why filter pages are holding your SEO efforts back and how to avoid it

Applied product filters can create numerous filter pages and hurt your SEO efforts. With canonical URLs, nofollow tags, and robots.txt files, you can simply fix this issue following our instructions.
Ellie Ho
February 3, 2022

4 Design Tips for Search Results Pages Shopify Merchants Should Know

While online merchants can't modify the design as well as their ranking on Google's SERPs, they can absolutely optimize the one on their own e-commerce website to stimulate site search experience and boost conversion rate.
Ellie Ho
June 28, 2021

What is Faceted Search and Best Practices for eCommerce Sites

Who has enough time to check all 2,604 pairs of shoes? Every time visitors land on your site, they want accurate search results instantly, although they will never make perfect searches. That’s why your search algorithm must be good enough to help them out.
Cici Nguyen
June 25, 2021

How To Build Exceptional Site Search Experience: Top Tips for Search UI/UX

To suggest some best practices for search UI/UX design, this article follows the user journey from the moment they look for an item until they get the search results. Therefore, all suggestions are both practical and effective. Keep scrolling down to find the best ways to optimize eCommerce site search.
Ellie Ho
June 16, 2021

How Filtering And Sorting Enhance Product Discoverability On Shopify Stores

The ability for products to be found is known as product discoverability. For optimal product discoverability on your Shopify store, a deep understanding of how consumers shop on your store is key. Moreover, having an effective filter and sort solution will go hand-in-hand to help you achieve this.
Ellie Ho
June 11, 2021

Boost Search Solutions vs. Shopify Default Site Search: Why you need a third-party app for site search

Noticing the limitations of Shopify native search, we have developed Boost Product Filter & Search app with superior functionalities. Let's make a quick comparison between Shopify search and Boost’s search solution to see how the Boost app can leverage your site search.
Cici Nguyen
June 8, 2021

The Importance Of Site Search Relevance And Boost's Algorithm To Fine-Tune It

Let’s have a look at why site search relevance is important to your business and how Boost’s algorithm helps you to increase the efficiency of your site’s functionality.
Cici Nguyen
May 18, 2021

6 Ways to Build The Best Web Navigation and Site Search

It seems that there is always an eternal battle between web navigation and site search, although they both play a vital role in any websites’ success. Owners tend to underrate how powerful a search box is or believe that it could help them address all UX challenges without navigation solutions.
Cici Nguyen
April 8, 2021

5 Visual Merchandising Tools Shopify Merchants Should Try To Boost Online Sales

In this article, we will introduce the top 5 apps for Shopify users in terms of online visual merchandising, but first, let's have a look at the main components of E-commerce merchandising
Ellie Ho
March 16, 2021

Site Search vs Navigation: Which is Better for Conversions?

We’re going to have a look at search vs navigation to see which one is most important when designing your eCommerce store. We’ll also cover how you can optimize both functions to boost your overall conversion rate.
Ellie Ho
January 7, 2021

6 Best UI/UX practices + 5 Mistakes to avoid for your filter design (with Case studies)

From our experience of providing search and filtering solutions for Shopify stores , we have compiled a list of 5 best practices for filter design that all eCommerce sites should apply to enhance their UI/UX performance.
Ellie Ho
December 3, 2020

Best Practices for Shopify Instant Search Box - What to Do With ‘No Search Results’

Instant search best practices help your site’s visitors get to where they want quickly and easily. We’ll look at ways to improve your search box, as well as no search result suggestions to improve your website’s UX.
Ellie Ho
November 18, 2020

The Evolution of Site Search - Part 2: The Current Trends and Predictions

Nowadays, results are found much faster, typos are auto-corrected better, and AI algorithms have been applied to recommend related products based on personal shopping experiences or preferences. Join us on a journey to look back on the basic features of a site search engine and look forward to brand new updates in the near future of internal search.
Ellie Ho
October 12, 2020

Unexpected benefits you can get from site search analytics

Given the exploratory nature of data analytics, sometimes benefits or insights gathered from your site search data are out of the blue, and even reveal new ideas for your business. Find out how.
Jackie Pham
October 4, 2020

The Evolution of Site Search - Part 1: A Quick View into Basic Functionalities

Nowadays, the basic features are the same in most site search solutions. Many of them need to work in pairs for the best results. In the review below, we’ll combine search functions where possible as a suggestion for site search best practices.
Ellie Ho
October 1, 2020

Get Mileage Out Of The Site Search Data To Implement For SEO

Search Engine Optimization, or SEO, is the backbone for the success of online businesses in this day and age. This article analyzes how information from your internal search function helps you leverage SEO and suggests some useful tools to do it. So, keep reading to grasp a few best practices for your future content plan from search search data.
Ellie Ho
September 8, 2020

Product filter & site search best practices: A closer look into GAP, Lacoste and Mavi

To ensure product findability and customer satisfaction, it’s time to apply product filter & site search best practices offering better navigation.
Ellie Ho
August 19, 2020

Everything You Need To Know About Filter And Site Search Analytics Feature Of Boost

With this brand new feature, you can do more than just tracking the searching and filtering behaviors. To begin with, we will briefly look into the Analytics feature of Boost, then discuss how to make the most of it by combining with other functionalities of Boost Product Filter & Search app.
Ellie Ho
July 8, 2020

Uprank your Shopify Filter & Search with Lessons learned from Top Shopify Sites

Shopify filter and site search is a little touch-up for your Shopify sites, which can upgrade your conversion rate. Let's see how Top eCommerce Sites manage their Shopify site search and product filter to excel in online business. You'll grasp invaluable lessons for your own e-store.
Ellie Ho
June 20, 2020

How to Optimize Your Conversion Rate with Shopify Navigation & Site Search

This article will examine some problems your customers may experience if you only stick to the Shopify navigation and site search system. After that, we’ll give out a number of solutions to improve your website performance and ultimately suggest certain tools for you to do it.
Jackie Pham
May 21, 2020

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