Cici Nguyen

In this blog, we will explore the importance of customer loyalty, different types of loyalty programs, designing strategies, effective communication, measurement techniques, and successful examples to inspire your loyalty program.

An excellent user experience (UX) design is usually based on making it seamless for users to navigate a website. However, this is often easier said than done.

With the AI market size anticipated to surge exponentially in the near future, tapping into the potential of AI to optimize your mobile app data for search can offer considerable benefits. From improving user experience to increasing engagement rates. This article offers a guide on accomplishing this, supported by data and real-world instances.

People say that a good idea and a laptop with an Internet connection will lead you to success. To some extent, it might be true if you already know how to start an online business, validate your products, make a complete business plan, and run marketing campaigns. However, many entrepreneurs failed before their stores could earn their profit.

Let's explore the top 8 consumer trends that are set to define the marketplace in the coming year.

When someone visits your web store, there are certain crucial aspects that would make them stick around, make purchases, and even return to your shop more frequently. One of the major aspects that could make or break a shopper’s perception of your web store is the kind of experience that you offer.

In this article, we'll walk through the crucial role of site search and share the top 7 eCommerce search best practices for 2024. These strategies can supercharge your online store and take conversions to new heights. Let's dig in!

With the vast expanse of the digital landscape, email marketing persists as an efficient and effective marketing tactic. Many may be surprised to learn that email marketing remains a top contender in digital communication despite the emergence of new channels and platforms. What's the reason? Let's take a closer look.

Having a mobile website is merely scratching the surface of what's possible - you need to meet your customers where they are, even if they lack access to high-speed internet connections and are browsing your store through entry-level smartphones.

For starters, you can leverage social media and email marketing for eCommerce success. These are two of the most powerful tools in your marketing arsenal and can yield fantastic results when used together.

Checkout abandonment is when a shopper adds an item to the cart, starts down the checkout process, but then abandons purchase before submitting their order and payment. Be positive and think that there is still room for improvement, so we will increase revenue once it gets fixed. Ready to find out?

Prominent e-commerce brands like Amazon are leading the trail, but there is also room for small and medium-scale brands. To successfully thrive in this industry, it is important to pay attention to e-commerce trends that are shaping the future of the industry.

The great thing about the discovery process is that it avoids the need for you or anyone in your business to be an expert on digital marketing or even on the Internet itself.

In this article, let’s unveil how a page builder with AI-powered features can help build high-converting Shopify stores.

To get your creative juices flowing, we’ve compiled some effective Mother's Day promotion ideas that will work well for any store.

Location-based accessories contribute to the techniques used by businesses to redefine the customer experience. Here are how businesses utilize these accessories to enhance customer satisfaction.

Selecting the best Shopify print-on-demand app can take a lot of effort and study because every option has unique goods inventories, shipping policies, and features. That's why we are here! To help you narrow your options, we have compiled a list of the top 8 Shopify print-on-demand apps in this post.

Enter eCommerce marketing automation, which is the silver lining your eCommerce business has always craved for. Today, marketing automation is Harry Potter’s magic spell that frees you from performing dull and mundane tasks.Through automation, you build a personal and less time-consuming relationship with your potential customers. That’s the power of marketing automation.

There are several approaches you can take when developing an online store. Some focus on working out the site menu, taking the user from the main page as deep as possible into the collection in one click or the minimum number of clicks. Or, on the contrary, make the user wander through the collections hoping that they will be interested in both this and that, not just what they came for.

To drive more sales and stand out from the competition, don't just stop yourself at the average CR. Aside from benchmarking your store’s performance, conversion optimization should be one of your baseline goals.  Whether you are a novice or seasoned manager, understanding and boosting the website conversion rate of an online store is critical to compete with others.

Shoppers appreciate viewing needed information in their local language. It gives them a sense of security that their purchase will be completed. They can clearly see that the content of the website is targeted to their region and, what’s more important, they understand all the needed information about the order.

To get your creative juices flowing and help you make your landing page as effective as possible, we’ll take you on a guided tour of the techniques and tools used by some of the best ones out there.

Shoppable videos have clickable links, buttons, and icons in CTAs (call-to-action) that let viewers view and buy goods they see. Shoppable videos can also be used as an effective navigation tool that can direct ongoing traffic from a landing page to a product page, which could lead to possible conversions.

As the internet gets flooded with new products every day and products get imported from other countries, customers will rely on product galleries to help them make purchasing decisions. Companies must invest in their eCommerce website’s visual merchandising tactics to set themselves apart.

We're sure you've all heard the digital chatter about content marketing and its stellar role in the traffic game. And all that noise is justified. Content is an MVP in ushering visitors to your online doorstep, creating that all-important brand awareness in the noisy digital marketplace.

With the mission to offer online merchants a complete product discovery suite for higher conversions while offering eCommerce enthusiasts a chance to make passive income, Boost offers 20% of lifetime recurring profit share for each paying customer you refer to us. Join now!

One of the most popular delivery options customers seek is local pickup. It's fast, convenient, and offers people a chance to avoid paying for shipping. At least 59% of shoppers are interested in the “Buy Online, Pick Up in Store” option. But what do Shopify businesses gain from offering local pickup options? This article will discuss the advantages of implementing Shopify local pickup for online orders.

Join us as we dissect these statistics, glean their deeper meanings, and forge the bonds that turn first-time shoppers into lifetime advocates.

With 1.5 million users worldwide, Shopify offers this free trial because they know that once users create and optimize their websites, they will feel an irresistible pull towards the Shopify paid version.

The Shopify newsletter popup is another type that can be employed on a Shopify store. Customers can subscribe to the store's newsletter and receive updates, announcements, and exclusive offers through the popup.

Personalization is becoming increasingly critical for retailers who want to not only engage customers, but also improve repeat purchases, drive sales, and boost conversion. More than half of online consumers expect a personalized shopping experience as a standard. Although eCommerce personalization is not new in the online retail industry, merchants still find it challenging to keep up with the growing demands and their distinctiveness. However, not all brands can afford pricey personalization solutions due to a tight budget.

WordPress and Shopify are two of the most popular eCommerce platforms. If you want a simple way to migrate your WordPress site to Shopify, this article is for you.

Data is a fantastic resource for any business to utilize, especially when it comes to retailers who need as much information on their target customers as possible. How can location-based data benefit retailers in 2022? Find the answer in this article.

No doubt, selling on multiple platforms is one of the game changers in the world of custom eCommerce developmentthat has a vast potential to take any business to the next level. This blog will explore all aspects of multi-platform selling and how it revolutionizes the modern eCommerce business landscape.

The growing middle class coupled with increased internet penetration in Asia presents an even greater opportunity for eCommerce potentials in this area. For this very reason, we’re seeing eCommerce giant, Shopify, bolstering its activity within Asia.

Customer experience refers to the overall experience customers have across all touch points with your business. Starting the moment they check out your website, it includes the entire purchase process, interaction with the sales/support team, and product delivery.

The world of SEO can leave a lot of store owners stumped. Therefore, we’ve compiled some beginner-friendly tips so SEO novices can get on their way to climbing ranking higher in search engines.

With 48% of shoppers starting their product hunt via a search engine, having an SEO strategy in place is crucial to driving consumers to your store. SEO, however, can be quite technical and time-consuming. Fortunately, Shopify has got your back, offering a number of SEO apps that will up your SEO game in an instant.

One of Shopify's many features is the ability to generate and automate PDF invoices and billing processes. This feature allows businesses to create professional-looking invoices that comply with local regulations and can be easily shared with customers via email automation.

In this blog post, we will explore five powerful strategies to help you rekindle the interest of customers who have drifted away and convert them into active buyers on your eCommerce store.

E-commerce leaves shoppers with just one sense to inform their purchasing decision, sight. This makes having a visual merchandising strategy a vital tool in convincing consumers to shop at your store.

We'll go over each key step of a successful email marketing strategy. That way, you can identify anything that may be missing from your process and integrate it to make your email marketing more effective.

To protect your budget and ensure a lucrative Google Ads campaign, take a look at some of these common mistakes so you can avoid them.

To really get the most out of your advertising efforts, check out these tips that are sure to boost sales on your Shopify Facebook Ad campaigns. But first, let’s take a look at why advertising on Facebook is a must if you aren’t already.

Black Friday Cyber Monday generates massive online sales and last year Shopify merchants made $5.1 billion in global sales during the span of these 4 days. Every year, the event gets bigger, which is both good news and a major headache for store owners.

This is a huge win for our customers and our brand, as PFS makes the shopping experience much better for our shoppers. Thus, they can discover products and accessories to complete their outfits, and filter by size in stock to see only relevant products. We’ve seen an increase in sales in a way that matters to our brand - by fulfilling the needs of and delighting our customers.

We’re going to explore ways to take a closer look at add-to-cart rates and abandoned carts so you are well prepared for this fruitful time of year.

In this article, we will dive into the best practices when it comes to designing a mobile menu for your Shopify store.

Website navigation is the process of visitors flowing from one page to another whilst browsing. This process is informed by the collection of links on a menu, navigation bar, footer, and sidebar, and is an integral part of the user experience.

To further develop the Shopify in Germany market, Boost Commerce establishes a strategic partnership with tante-e - one of the best performance-driven agencies in Deutschland - to better reach out and provide quality products and services for German merchants and businesses.

It’s easy to assume that Prime Day’s powerful earning potential is reserved for Amazon merchants. We’re here to challenge that assumption! Read on to find out how your eCommerce store can also reap the rewards of Amazon Prime Day 2022.

Who has enough time to check all 2,604 pairs of shoes? Every time visitors land on your site, they want accurate search results instantly, although they will never make perfect searches. That’s why your search algorithm must be good enough to help them out.

The human brain can process an image sixty thousand times faster than it does a written text. This fact has made visual commerce one of the best ways to stay ahead of the competition. From customer reviews to unboxing/try-on videos on Youtube, your clients use different visual mediums to share with the world how happy they're with your brand or products.

Noticing the limitations of Shopify native search, we have developed Boost Product Filter & Search app with superior functionalities. Let's make a quick comparison between Shopify search and Boost’s search solution to see how the Boost app can leverage your site search.

Let’s have a look at why site search relevance is important to your business and how Boost’s algorithm helps you to increase the efficiency of your site’s functionality.

It seems that there is always an eternal battle between web navigation and site search, although they both play a vital role in any websites’ success. Owners tend to underrate how powerful a search box is or believe that it could help them address all UX challenges without navigation solutions.

Cross merchandising is one of the most popular merchandising strategies that can boost your store sales. It gives subliminal recommendations to customers that the other items can be used with the primary one, thus leading to impulse buying and increasing sales of both products.

Is your online store attracting tons of traffic but no sales? Don’t panic as you are not the only one here. There are lots of merchants out there who still get stuck to find out the root causes stopping visitors from becoming paying customers. Many reasons could be identified as culprits, for example, bad URL, uninteresting call-to-action, or poor website navigation.

Also, as social media continues to grow, social commerce gives consumers more ways to browse and buy things within different channels. Global sales through social media platforms were estimated at approximately $89.4 billion in 2020. Moreover, forecasts suggest that the size of the social commerce market could grow to around $604.5 billion by 2027.