What is eCommerce Merchandising? All you need to know

In this article, we’ll first dive into the basics of eCommerce Merchandising - what they are, why they are important and its fundamentals. Then, we’ll discuss how to execute some best practices of merchandising effectively with examples from real brands. Finally, we’ll go over important reminders for e-tailers before closing the discussion.
Jackie Pham
March 9, 2021

6 Sinful Mistakes that May Kill Your Conversions in Seasonal Ecommerce Rush

In this article, we’ll discuss eCommerce mistakes with a focus on navigation, product filtering, and site search, as your e-businesses can hinge upon these findability factors. After defining the problems, we’ll cover useful tips that you can pick up to optimize your online stores, and subsequently your conversion rate.
Jackie Pham
November 10, 2020

Unexpected benefits you can get from site search analytics

Given the exploratory nature of data analytics, sometimes benefits or insights gathered from your site search data are out of the blue, and even reveal new ideas for your business. Find out how.
Jackie Pham
October 4, 2020

What's New In The Latest Release Of Boost Product Filter & Search App

Since the release of our app in 2017, we have continually improved our Boost Product Filter & Search app for better usage, in response to your feedback. Today, we’re excited to bring you 5 new features and significant updates that could help you optimize site search on Shopify stores, understand your customers better, and ultimately boost the conversion rate.
Jackie Pham
August 3, 2020

How to Optimize Your Conversion Rate with Shopify Navigation & Site Search

This article will examine some problems your customers may experience if you only stick to the Shopify navigation and site search system. After that, we’ll give out a number of solutions to improve your website performance and ultimately suggest certain tools for you to do it.
Jackie Pham
May 21, 2020