Unleash Semantic Search In Boost: Elevate Your Store For Relevance & Conversions

Doki Nguyen
Jun 14, 2024
3 min read

In the fierce battle of converting visitors into buyers, prioritizing your customers' shopping experience is crucial. The only question is: How can you ensure that your customers effortlessly find the items they desire on their journey?

The answer: Make every search a relevant and fruitful experience. By providing customers with precisely what they need from the characters they type into the search bar, you can streamline their journey and create a seamless path to their desired products.

Semantic Search is the ace in that customer’s shopping journey. Why? It brings effortless and relevant product discovery, the cornerstone of an exceptional online shopping experience.

✨ Semantic Search is now available in Boost AI Search & Discovery!

Now, with our Semantic Search, you can ensure shoppers feel understood and valued during their search experience. It goes beyond traditional search methods, enhancing customers' and merchants' overall shopping journey.

Curious about how it works in your store? Well, let's delve into our latest AI-powered search innovations to provide you with the answers ⬇️

What is Semantic Search?

Semantic Search revolutionizes the way data is retrieved by tapping into the power of intent and context embedded within search queries. By deciphering the user's needs, semantic Search delivers results that are highly relevant and aligned with their intent.

This advanced data retrieval method is further enhanced by natural language processing (NLP), which helps users better understand product information. Additionally, machine learning (ML) algorithms utilize data to improve and optimize the user experience continuously.

Together, these technologies create a seamless and efficient search experience, ensuring users find exactly what they want.


Let’s say, if a customer searches for "red dress for a summer wedding," Semantic Search recognizes the context and intent, presenting relevant results that match the occasion and preferences. Therefore, it can suggest and display a curated selection of red dresses that are appropriate for a summer wedding and reflect customer’s style preferences.

➡️ Learn more aboutSemantic Search in Shopify

What does Semantic Search feature in Boost bring?

For Shoppers: Effortless Discovery

With the new Semantic Search feature in Boost AI Search & Discovery, your website’s shoppers can experience a whole new level of convenience and satisfaction.

No more shifting through irrelevant search results or wasting time on fruitless searches. Semantic Search ensures that they effortlessly find products that precisely match their intent, even when using natural language queries.

Semantic Search understands shoppers’ needs, preferences, and context, presenting them with tailored results that align with their actual intent. This means that now, your site visitors can save time, find what they're looking for quicker, and enjoy a seamless and enjoyable shopping experience that leaves them feeling understood and valued as a customer.

For Merchants: Amplified Visibility, Revenue Boost

Integrating the advanced Semantic Search system in Boost AI Search & Discovery is a game-changer for your business.

Since our release, we are thrilled to witness the remarkable impact of our refined AI-driven search capabilities, particularly our Semantic search feature, on your stores. The performance indicators clearly demonstrate a promising upward trend in customer engagement and conversion rates:

semantic search performance

By harnessing the power of Semantic Search, you gain a deeper understanding of your customers' intent and unlock new opportunities to boost your revenue.

Semantic Search amplifies the visibility of your products, ensuring that they are accurately matched with the needs and preferences of your customers. With precise and relevant search results, your customers are more likely to convert, leading to increased sales and higher conversion rates.

Moreover, Semantic Search adapts to various industries and niches, making it a versatile tool tailored to your specific business needs. By leveraging its benefits, you can elevate your customers' overall shopping experience, foster customer loyalty, and position your business for long-term success in the competitive eCommerce landscape.

Unlock the power of Semantic Search and tap into new revenue opportunities!

With our Semantic Search, your products gain unparalleled visibility, precisely matching the needs and preferences of your customers. Watch as your conversion rates soar with the precise and relevant search results!

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How does our Semantic Search feature work?

Key Features in Boost AI's Semantic Search

Harnessing the Power of Context: Understanding Natural Language

Boost's Semantic Search elevates AI-powered search functionality by tapping into the power of context. It surpasses traditional keyword matching and instead focuses on understanding the natural language queries of shoppers.

This advanced capability empowers shoppers to express their needs in a more organic and intuitive way, resulting in a search experience that is both seamless and efficient.


Semantic Search analyzes NLP in shopper’s query

Hyper-Personalization: Tailoring Results with Unrivaled Precision

One of the standout features of Boost’s Semantic Search is its ability to provide personalized search results.

By leveraging the power of semantic understanding, it skips the generic recommendations and tailors results to the preferences and behavior of individual shoppers.

Semantic Search takes into account past interactions, purchase history, and browsing patterns to curate a personalized set of search results. This level of personalization enhances the user experience, making shoppers feel understood and valued.

Essential Tools in Boost’s Semantic Search

Adjust the impact weight of Semantic Search easily with a slider cursor


Semantic Search in Boost AI allows you to adjust the feature's impact weight through the slider cursor in the settings.

By modifying this setting, you can fully control the influence of Semantic Search on your store's search results. The default setting is 50% impact weight, providing a balanced approach between traditional search and the enhanced capabilities of Semantic Search. When the impact weight is 100%, Semantic Search fully takes over the store's search engine.

💡 Pro tip:

As the impact weight increases, the range of results obtained from a search query widens, allowing for more comprehensive and diverse outcomes.

Visualize the impact of their Semantic Search settings with a simulator


You can enter a search query in the search bar and compare the results between two columns: "With Semantic Search" and "Without Semantic Search."

The "With Semantic Search" column displays the results when Semantic Search is enabled with the selected impact weight, while the "Without Semantic Search" column shows the results without Semantic Search's influence.

How to Install Boost's Semantic Search Feature

⚡ Our Semantic Search feature is currently available for Essential package (or higher) or AI-powered Search add-on subscribers.

Install with just a click!

toggle-semantic search

Installing the Semantic Search feature is a breeze with Boost AI. Simply toggle ON the "Enable Semantic Search" button, and you're all set!

Our efficient search engine will then gather your product data, which typically takes just a few minutes. Even for stores with large inventories, the learning and syncing process will be completed within a maximum of 15 minutes.

Try Semantic Search Now | 14-day Free Trial

Sit back and let our powerful Semantic Search technology revolutionize your customers' search experience shortly.

Unlock search intelligence on your store and get higher conversion rates!

Don't miss out on the transformative power of Semantic Search. Take your business to new heights by embracing our latest AI-powered search innovation.

Doki Nguyen
Content Marketing Specialist
June 17, 2024
6 min read