How Okanui Achieved a 29% Conversion Rate and 30% AOV Lift with an AI-Powered Tech Stack

Ellie Ho

August 1, 2025

•

3 min read

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Highlights

(All data are curated from Boost’s Analytics dashboard within the last 90 days.)

For iconic brands built on an authentic story, scaling an eCommerce presence is a delicate balancing act: how do you embrace digital growth without losing the soul of your brand?

This was the central question for Okanui, a proudly Australian, family-owned lifestyle brand. Known for their timeless designs and quality craftsmanship, Okanui needed a digital solution as flexible, effective, and uncluttered as the coastal lifestyle they embody.

By combining Boost Commerce with key partners like Klaviyo and Address Validator, Okanui not only enhanced its brand experience but also achieved a remarkable 29% conversion rate from AI recommendations and a 30% increase in Average Order Value (AOV), proving that the right technology ecosystem is the key to scaling authenticity.

The challenge: Why complex and overpriced apps were holding Okanui's growth back

To understand Okanui’s challenge, you have to understand their story. The brand’s journey began in the 1970s with boardshorts handmade from old canvas mailbags, which were tough, long-lasting, and perfectly suited for the laid-back coastal lifestyle. This spirit of craftsmanship and simplicity remains at their core.

“Over time, we've evolved into a full lifestyle brand while keeping that original spirit of craftsmanship, simplicity, and coastal living at our core,” says Tom Marshall, Okanui’s Marketing Manager.

As they grew, their digital challenge became clear. The team was navigating a landscape of software options that felt misaligned with their brand ethos.

“We tried various software options, some overly complex, others overpriced for our needs,” Tom explains.

They needed a solution that could power a sophisticated, personalized shopping experience without a steep learning curve or prohibitive cost. The goal was to find a platform to handle the heavy lifting of product discovery, freeing them to focus on brand storytelling and strategy.

The solution: How Boost provided an effortless and AI-powered tech stack

Okanui’s search ended when they found Boost Commerce. The platform immediately stood out for its ability to deliver powerful results without unnecessary friction.

“Boost stood out for being affordable, effective, and flexible enough to customize,” Tom notes. “It offered the right mix without the clutter, and it consistently delivered solid results, making it an easy choice.”

The implementation process confirmed they had made the right decision. Implementation was smooth as Boost’s plug-and-play design meant no major setup hurdles. The team was fully up and running in just a couple of days.

The Smart styling feature allows you to fetch styles from your existing Shopify theme and directly from any website URL. Effortlessly match your Boost templates to your brand's look and feel with a few clicks.

This rapid, seamless adoption was critical, allowing them to see value almost immediately. When minor customizations were required, support was readily available. The Boost support team was always available and helpful when Tom and his team had questions, which gave them confidence throughout their project.

How AI-powered features of Boost drive revenue and engagement for Okanui

Okanui leverages Boost’s AI-powered suite to create a dynamic and personalized shopping journey that converts. The results speak for themselves, with AI recommendations achieving an incredible 29.13% conversion rate.

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A closer look at their analytics reveals which specific strategies are working best:

AI-Powered Recommendations: The "Most Popular Product" widget has become their top-performing tool in just 90 days. By showcasing best-sellers, Okanui leverages social proof to guide new customers and build purchase confidence.
Smart Bundling: The "Bundle & Save" widget is another key revenue driver, encouraging customers to buy multiple items to complete a look or unlock a deal. This single widget has directly contributed to a higher AOV.
Intelligent Site Search: For high-intent shoppers who know what they’re looking for, Boost’s AI Search provides fast and accurate results. This crucial function has generated a solid 4.82% conversion rate, ensuring customers can find and purchase their desired products with zero friction.

“We use Boost daily to optimize merchandising with AI-driven product recommendations,” Tom says. “It automatically personalizes what customers see, saving us time and improving conversions and AOV.”

How Okanui leverages the integrated tech partner ecosystem of Boost

Okanui understands that a truly seamless customer experience extends beyond a single app. Their success is amplified by a connected tech stack, where Boost serves as the connector and each partner plays a vital role.

Boost + Klaviyo: Personalizing the product discovery via email

The synergy between Boost and Klaviyo is central to Okanui’s email marketing success. Boost captures on-site customer behavior, such as products viewed or added to a cart, and feeds this data directly into Klaviyo to trigger highly relevant email and SMS flows.

As Tom Marshall, Okanui’s Marketing Manager, explains, this creates a powerful and automated sales engine:

“Anytime a customer adds to cart but doesn’t purchase, triggers a smart upsell flow in Klaviyo. We’re seeing higher AOV through ‘recently interacted products’ cart abandonment flows when we incentivize discounts on accessories.”

This integration has yielded a 30% lift in AOV and a 37% increase in open rates for flows triggered by Boost events, turning abandoned carts into profitable conversions.

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Address Validator: Ensuring flawless post-purchase experience

A great shopping experience doesn't end at checkout. To eliminate shipping errors and ensure every order reaches its destination, Okanui utilizes Address Validator, located on the same platform as Boost, on clearer.io.

Operating seamlessly on the checkout and thank you pages, Address Validator automatically verifies customer addresses in real-time. The app has successfully validated over thousands of orders for Okanui, avoiding all potential failed deliveries in the process.

The Results: How an AI-powered comprehensive solution enhanced the store performance

By combining Boost’s on-site experience platform with a smart, integrated partner stack, Okanui has achieved remarkable, multi-faceted results.

Conversion rate of AI Search	4.82%
Conversion rate of AI Recommendation	29%
Click rate of AI Recommendation	2.16%

The numbers tell a compelling story of growth and efficiency: a 29.13% conversion rate from AI recommendations, a 30% AOV lift from smart marketing flows, and zero failed deliveries from validated orders.

Boost has been a real game-changer for Okanui. It’s simple to set up, flexible enough to fit our needs, and delivers solid results without the usual headaches. It has helped the store work smarter, not harder, and significantly boosted our sales and efficiency.

Lessons learned for other brands

For other businesses looking to scale without sacrificing their brand identity, Tom’s advice is simple and direct: “Just give it a go—it’s simple to set up, flexible, and starts delivering value quickly. No heavy lifting required, and it can work for a wide range of businesses.”

Okanui’s story is a powerful testament to the fact that the right technology doesn’t complicate; it clarifies. By choosing an ecosystem that is powerful, intuitive, and aligned with their brand, they were able to elevate their customer experience, drive significant growth, and free their team to focus on what they do best: sharing the timeless, relaxed spirit of the coastal lifestyle with the world.

You can also start amplifying AI powers to elevate online discovery on your store and get quick wins like Okanui. Install the Boost app today and enjoy a 14-day free trial!

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Ellie Ho

•

Content Marketing Specialist

August 1, 2025

•

3 min read

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How Okanui Achieved a 29% Conversion Rate and 30% AOV Lift with an AI-Powered Tech Stack

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