What to sell and how to boost sales during the holiday season is always the top-of-mind question for many eCommerce fashion retailers. Especially for the apparel and clothing niche, one of the most money-generating niches during the holiday shopping frenzy.
The fashion industry thrives on change, with new trends emerging every season. Just like the constant transformations in a fashion retailer's fitting rooms, there are numerous eCommerce fashion trends you should keep an eye on to drive sales up in your clothing and apparel store this holiday season.
Let’s check out what’s hot and what’s not!
🏁 Want more insights on eCommerce fashion trends with Shopify merchandising? Check out this ultimate guide:
How To Optimize Online Merchandising For Shopify Fashion Stores
When it comes to the look, now is the time people value simplicity and comfort.
Hence, it’s no big surprise that casual and athletic clothes are the top trending items among fashion lovers.
Source: PowerReviews
Did you know?
Athleisure, the trendy fusion of athletic and leisurewear, is a popular fashion trend for spring and summer 2023. It allows you to stay stylish and comfortable simultaneously.
If you’ve ever found yourself being amazed by the growth of women wearing leggings and sports bras in their everyday attire and sharing them on social media, you've probably been exposed to the athleisure industry.
This trend is gaining popularity among both men and women, thanks to the growing influence of active lifestyles and flexible work environments.
You may have seen different athleisure outfits on the street, such as yoga pants, hoodies, sneakers, leggings, etc.
Focus on the material and design of your apparel. Also, statistics show that women dominated the athleisure niche, with a share of more than 41.15% in 2022. Hence, you may want to target this customer’s demographic.
Let’s not forget that branded athleisure wear holds a special place in the hearts of approximately 60% of teenagers.
Gen Z has a clear preference for sporting recognizable logos and labels while rocking their comfortable and stylish outfits.
You may know about this already: fashion brands have officially approved the new category for Unisex/nonbinary clothing.
As gender roles fade into the background, so too do the traditional fashion identities of men and women, as they meld and blur together in a harmonious fashion symphony.
Source: Statista
Gen-Z shoppers, with a whopping spending power of over 140 billion dollars, are breaking free from traditional gendered fashion boundaries. Approximately 56% of them are exploring shopping options outside of their designated gender categories.
This shift is further validated by the fact that searches for "genderless fashion" have witnessed a significant 52% increase.
These statistics highlight the growing demand for fashion that transcends traditional gender norms and emphasizes inclusivity.
To cater to this evolving consumer mindset, online fashion retailers should consider offering gender-neutral or genderless fashion options to capture this influential market segment and tap into their considerable purchasing power.
Here are some ideas to test on your online clothing store:
By embracing inclusivity and breaking away from gendered fashion constraints, retailers can create a more inclusive and forward-thinking brand image, attracting Gen-Z consumers and driving sales growth.
The unpredictable changes in weather patterns and the rise of unseasonal conditions have had a significant impact on nowadays fashion lovers’ behaviors.
As a result, there has been a notable shift towards more affordable, sustainable, and comfortable fashion choices.
The demand for sustainable shopping practices extends beyond just the TikTok generation; it encompasses a wide range of consumer demographics.
A significant number of fashion consumers, approximately 65%, express genuine concern for the environment and prioritize sustainability in their purchasing decisions.
Reformation is certified carbon-neutral.
Many online fashion brands are going environmentally friendly, cutting down carbon waste, and fostering re-commerce… in an effort to become more sustainable.
Proudly put up those “SUSTAINABLE” or “ECOFRIENDLY” badges on your apparel and clothing store if you:
❌ Note: Be GENUINE with your sustainability commitment. Do not hang a Sustainable sign on your store if you’re not. Your shoppers are no fools. They have zero tolerance for being deceived, whether it's a brand compromising on quality or falsely claiming to be sustainable.
Other best practices to apply on your site:
Hold onto your pre-loved items in your closet because the global obsession with second-hand fashion is taking the world by storm!
What is re-commerce?
Re-commerce stands for “reverse commerce,” a thriving trend in the retail industry, and refers to the buying and selling of pre-owned or used products. It has gained significant traction in recent years due to its environmental and economic benefits.
Who are the main buyers in re-commerce?
Again, Gen Z - your new buying force.
Gen Z's love for thrifting and commitment to sustainability has sparked this remarkable trend.
Allbirds, with their smart and flexible sustainability policies on ReRun
By diving into resale, you not only cater to Gen Z's preferences but also foster their loyalty and open up new revenue streams. It’s a brand-new opportunity to grow sales!
💡 In the upcoming holiday season, you can try a re-commerce service on your online fashion store, such as trade-in or buyback (like what Allbirds does above).
It's a strategic move where fashion meets sustainability, allowing retailers to connect with their audience on a deeper level while reaping the benefits of this booming trend.
So, let’s get ready to ride the resale wave and make a stylish, eco-friendly statement that resonates with the next generation of shoppers.
Ride with these growing trends, or miss out on this holiday season’s important gains!
If you take notice, all of the current eCommerce fashion trends are about experience.
The answer to how to boost sales this holiday season is all about meeting your shoppers' fundamental demands and driving satisfaction and engagement. This way, you can stay competitive in the ever-evolving landscape of eCommerce fashion and always stay abreast of fashion trends.
Happy holiday selling!