Expert Opinion: AI & CRO

For the APAC session

We're joined by TAG, a digital growth agency specializing in structured CRO and experimentation for ecommerce brands. Their 50-person team across Melbourne and Sydney combines CRO with UX, web development, CRM and personalization - with every change tested and results measured against real customer behaviour.

Here's a taste of TAG's perspective

AI hasn’t changed what CRO is. It has changed how quickly teams can move through it.

Research synthesis, hypothesis generation, test builds and analysis can all happen faster. AI can process more customer evidence, surface more possible test ideas and reduce the manual work around experimentation.

But speed is not the same as knowing what to do next.

The highest-value decisions still need human judgement: what’s worth testing, how results should be interpreted, and whether a change makes commercial sense for the brand.

“AI widened the top of our process and sped up the middle. The decisions at both ends - what enters the pipeline and what ships - are as human as they were five years ago.” Alon Abraham, Co-founder & Head of Strategy — TAG

What we'll get into

Join us and TAG as we explore:

What AI has - and hasn't - changed about CRO

Where AI genuinely makes experimentation faster

Why synthetic shoppers can suggest, but not prove

How different visitors need different experiences

Why real customer behaviour still decides what works

Join us live

CRO in the age of AI

AI can make CRO faster. It can't tell you what will work.

Learn how to turn faster experimentation into better decisions.

Featuring Alon Abraham, Co-founder & Head of Strategy, TAG

Sep 24, 2026 · 10:15 AM AEST

Expert Opinion: AI & CRO | TAG Webinar

Shopping shouldn’t feel like a chore

Start your 21-day free trial

Related Posts

Plan Your eCommerce With AI: Strategies For Online Businesses To Try

Top 5 Strategies to Harness Social Commerce for BFCM

4 Tips To Prep For Year-end Sales With Boost's Analytics