Accelerate Your eCommerce Game with Product Marketing Videos

Ellie Ho
Jun 7, 2024
3 min read

Video has become a very important feature of eCommerce, but somehow it is always overlooked. Today's technology holds the power of photos and videos for eCommerce making it a fiercely competitive market. In brick-and-mortar stores, many walk-in visitors would become customers, whereas, e-commerce is quite different.

Video content is eye-catching, making people keen on trying the product shown in the respective content. For example, YouTube videos and television advertisements can be really useful for consumers. It gives them an engaging and true to life visual experience, so they’re more inclined to buy the product.

Previously making videos without competent staff and specialist equipment was challenging. Now have access to all of the tools you require because smartphones and various free editing video apps are available. These tools may deliver incredible results to take your shop and brand to the next level with little time and work.

The following tips and strategies are for those who are enthusiastic about the concept of video making but find it stressful. This article will help you create short, simple, and attention-grabbing films.

How Product Marketing Videos May Help You Build Your Business More Quickly

Following is a list of ways videos may help you achieve business growth quickly:

Video Content Can Help You Boost Your Digital Marketing Efforts

Engaging your prospects at numerous touchpoints, such as your website, social media, and blogs is essential to closing a B2B transaction online. When these efforts are supplemented with videos, they can be much more powerful.

Customers have a hunger for knowledge; therefore, you need to satisfy it by giving them tales with moving graphics to make their trip fascinating and engaging. It is not important whether the quality of the video is excellent or poor.

Video Content Brings Life to the Product

Many individuals believe that B2B products and services are uninteresting, but there's a narrative behind every product or service and why you offer it. You can bring those tales to life using video content. Create a genuine image for your company. To evaluate what is effective for your target audience, try a mix of unique materials and watch the statistics.

Facebook video ads product marketing videos

Tell your brand's story and build your business with product marketing videos. (Source: Meta for Business)

For Your Product Video, Decide on a Format and Approach

Before you start filming your product, knowing how your video will give positive outcomes is a must. Beginning with:


What do you think you'll do with the video you're creating, and who will be seeing it? You may have several applications for yourproduct video, but deciding on the most significant location or platform will influence how it's made. A good product video both informs and inspires viewers to take action, in other words, purchase what you’re selling.

You must keep yourself in the shoppers’ shoes. Understand their journey, like whether or not they are aware of your products. If they are, they are more likely to view product videos on your website, but if they don't, their sources would be advertisements and social media platforms. So rather than using a similar video for both advertisements and product pages, it is better advised to create distinct ones that appeal to the various stages.


Spend some time imagining the finished product. Keep things consistent by focusing on one topic and not overworking your video to the point where it feels disconnected.

Look at rivals and other companies for ideas. Check out what they've made on social media or their websites. Optimizing online ads that appear on either Facebook or in an Instagram feed to encourage the algorithms to show you more ads - it's all part of the market research process. Videos depicting specific places or lifestyles might entice consumers who value those qualities to buy your goods.


Your product video is like an advertisement. This could be a shoppers first look at your product/service, so it's important to make a good first impression. Shaky footage or poor photography can (and will) cause product sales to plummet.

You want to be proud of the final edit because it may be used as a social media ad or incorporated into your eCommerce website. You can completely customize your product video online, whether it's by uploading your brand's logo and typography or by using stock footage to spice up your product demo.

What Type of Video Do You Prefer to Make?

Remember to shoot a type of video that is within your capacity and eye-catching. Here are some ideas that you can incorporate:

  1. A video made from merged photographs: A really basic concept, but the whole impact is fantastic when music or text is added. This is great for short commercials or social media updates.
  2. Videos that loop indefinitely: Like an Instagram Boomerang or GIF, these quick little numbers allow you to capture attention with just a few seconds. You could even repeat the GIFs several times to make a film consisting exclusively of the same few seconds.
  3. Make product review videos: This is excellent for social media use and establishing confidence in your product and business. You (or someone else) should collaborate with an influencer to reviewing or unpacking your product. And, with remote production softwares like Riverside, it's now possible to collaborate virtually and still get high quality video content.
    Highlight both the positive and negative aspects of the product (but hopefully more positive than negative!) to assist consumers in making an educated decision.
  4. Video of a demonstration: Demonstrate how your product appears in the actual world. These are ideal for product pages because they don't have to be extensive but should give buyers a sense of their characteristics.

Make a Plan for Your Product Video and Write It Down

In achieving any level of success, the most important thing, to begin with, is planning. If you imagine pressing record without a strategic plan, then you are not on the right track. Scripting, storyboarding, or sketching your video's plot is a good idea to plan where and how you want the shots to appear.

You should also choose an appropriate location for your video and product, considering lighting and filming accessibility factors. The floor, a table, or against a wall are all basic options for first-time video production. Try a crosswalk, a bustling street, or a metro station for a more urban feel.

If you want to feel like you're in the great outdoors, visit a local park, your garden, or a nearby lake or beach. While the environment is crucial, stay away from anything that may draw attention away from your goods. Suppose you have come this far, then CONGRATULATIONS! You are a dedicated and enthusiastic entrepreneur.

Ellie Ho
Content Marketing Specialist
June 17, 2024
3 min read