Clicks or Conversions: How to Promote Your eCommerce Website on Social Media?

Thorin Tran
Jun 14, 2024
3 min read

With over 4 billion users, social media marketing and eCommerce promotion have become the standard. Businesses of all sizes are working hard to develop their strategies to increase traffic, client participation, and revenue.

However, is being on social media sufficient? Certainly not! Marketers should do their utmost to scale quickly and gain widespread attention when the competition is this fierce. In this post, we will find out how to promote your eCommerce website on social media and make your efforts successful.

How to Promote Your Online Store Using Instagram?

Instagram accounts are classified into three types. These are Personal, Creator, and Business ones. If your company offers goods or services, a Business Account will give you access to different business tools. For example, you can use advanced reporting, advertisements, and other instruments.


  1. The first step in advertising your company on Instagram is to create an optimal profile. Most firms use their logo as their profile image to aid in brand awareness. As for your company's name, some businesses also include emojis that signify who they are. You may use a single link or a tool such as or Linktree to convert your bio link into a landing page with links that are clickable.
  2. You may know that stories disappear after 24 hours. However, posts, videos, and reels remain on your profile page. Feel free to generate story highlights if you published an outstanding story and want to save it. Each highlight includes up to 100 stories; you can give it a name and cover image. Visitors can view previous stories you saved by tapping on the highlights.
  3. Product-driven businesses who want to promote their small company can utilize Instagram Shopping. In this case, selling straight to consumers on the network will be possible. Businesses use Instagram Shopping to establish a shop with full pages of product information and manage product categories.
    After integrating Instagram Shopping, you may tag your items in Instagram advertisements, posts, reels, and stories.
  4. Including hashtags in your Instagram pictures is crucial to advertising your brand. Users may search for their favorite hashtags, which helps increase a post's visibility. So, individuals who do not follow you can view your material. A post or reel can have up to 30 hashtags, and a story can have up to 10 hashtags.

How to Promote an eCommerce Website With Video Marketing?

The significance of video marketing cannot be overstated.

  • Product marketing videos not only convey information but also play a role in interacting with the people you want to reach
  • The value of video marketing is that it attracts your audience and evokes the emotions required to develop an ongoing connection with them.
  • You can use video marketing to connect with your target audience and convey your beliefs and ideas. Additionally, it allows you to meet their requirements and gain their faith in your company.


Promoting a company on YouTube and TikTok necessitates creating content that is relevant to each platform's demographic and characteristics.

When it comes to YouTube, it is possible to implement:

  • Product Showcases: To captivate viewers, and showcase characteristics, advantages, and practical uses of your products.
  • Tutorials & How-Tos: Show viewers how to utilize items successfully while offering value and showcasing your knowledge.
  • Educational material: Inform your audience on business developments, solving problems, or other relevant issues.
  • Behind-the-scenes: Show viewers what goes on behind the scenes at your company. Show the production process, team relationships, and more to create a sense of realism.
  • Q&A Sessions: Hold live Q&A sessions or use videos to answer frequently asked questions. This increases viewership and involvement.

With TikTok, you are free to take advantage of:

  • Short Product Demos: Make short and aesthetically appealing videos highlighting your products' major characteristics.
  • Trends and Challenges: Take part in trendy challenges while imaginatively incorporating your product.
  • Quick Tips: Share useful and bite-sized information about your sector. To fit TikTok's short-form nature, these should be concise and engaging.
  • Storytelling: Tell engaging stories about your company's journey, problems, and accomplishments.
  • Funny sketches: Make amusing sketches about your company or products.

How to Make Your eCommerce Website Popular Using Social Media Marketing?

Join comments and reply in direct messages.

  • Respond to comments and direct messages as soon as possible to demonstrate that you respect consumer contact.
  • Address customers by name and tailor your responses to their questions or remarks.
  • Provide further information to serve clients successfully.
  • Incorporate emojis or humor into your comments to represent the tone of your business.

Organize surveys and polls.

  • Gather consumer thoughts, preferences, and comments on your products, services, or changes.
  • Keep questions brief to make surveys and polls easier to complete.
  • Offer discounts, incentives, or unique material to individuals who take surveys to boost involvement.

Display sales and offers.

  • Create visually appealing graphics or videos to advertise your sales, discounts, and promotions.
  • Use terms such as "limited time offer" or "exclusive deal" to generate a feeling of haste and being exclusive.
  • Include a clear call to action (CTA) to make people more engaged.

Extra Digital Marketing Strategies to Take Into Consideration

Work with influencers.

  • Select influencers whose audience is similar to your target market to guarantee effective reach.
  • Work with influencers who truly understand your brand's ideals and offerings.
  • Establish objectives for the influencer collaboration, such as brand exposure, advertising techniques, or interaction.

Build a content strategy.

  • Set precise objectives for your social commerce plan. These may include growing a base of followers, boosting traffic, or improving sales.
  • Understanding your target audience's tastes, behaviors, and pain points can allow you to adjust your content properly.
  • Prepare different material formats, such as photos and videos, blog articles, and user-generated content.
  • Choose ideal publishing hours to increase interaction depending on your audience's online behavior.

Monitor trends and update your content.

  • Update your content regularly to keep up with developments in your field.
  • Monitor the latest social media trends and incorporate the most appropriate ones into your content strategy.
  • Engage in global challenges or trends that match your company's brand identity and tone.
  • Be ready to change your content strategy to capitalize on growing trends or adapt to unforeseen developments.

Examine the social media of your competitors.

  • Identify significant competitors in your sector and examine their social media activity.
  • Examine the sort of material they are posting and their methods.
  • Conduct research to uncover weaknesses in their strategy that you may use to your advantage.

A Few Words in Conclusion

Learning how to implement excellent social media marketing involves time and money as you sort things out. However, there are unmistakable and established tactics that you can use to obtain results faster. Maintain a budget and stick to it. Set specific objectives.

Take advantage of eCommerce website templates (including Instagram story templates). Make sure to improve all the strategies and be ready to stand out from the competition. By the way, if you are looking for eCommerce website templates free and premium, visit TemplateMonster. Our promo code “boost” guarantees 7% OFF on every TemplateMonster product. Thanks for reading!

Thorin Tran
Search Marketing Specialist
June 17, 2024
3 min read