How RejseGear gained 241 more orders each month with Boost AI Search & Discovery

Ellie Ho

January 20, 2025

•

6 min read

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RejseGear is a Danish online store that’s passionate about travel gear and luggage. They saw that planning a trip can be tricky, with travelers often bouncing between different websites to find everything they need. To make things easier, RejseGear created a one-stop shop where you can find all your travel essentials in one place. This way, you can focus more on enjoying your journey and less on searching for the right gear.

When realizing this vision, the store faced a common challenge among online businesses: How to provide a seamless shopping experience for online customers seeking the right item among an extensive range of products. They need a robust search and filtering solution that can handle the complexities of their diverse product catalog. That's where Boost AI Search & Discovery stepped in.

The Challenge: Facilitating Easy Product Searches

Imagine you are planning for your next adventure. If you need gear for your travels, you have to make several purchases at different eCommerce stores. Luggage was at one place, pillows another, and electronic devices at a third.

“It was a jungle.” – Marcus Forsberg, Partner & Head of Sales at RejseGear, explains the initial problem.

RejseGear aimed to simplify this process, creating a centralized platform for all travel essentials.

However, with a wide range of products, each with unique attributes like size, weight, color, and specific features, a powerful search and filtering tool to enable customers to find exactly what they were looking for easily is crucial. Existing solutions, including Shopify's native filtering, lacked the flexibility and precision RejseGear required.

Drawbacks of the Shopify native app

While exploring options to enhance their customers' search experience, RejseGear initially tested Shopify's free Search & Discovery app, enticed by the promise of advanced features. Their promises fell short.

The limitations of the free app became apparent, restricting the customization and flexibility RejseGear needed to create a truly tailored search experience.

“We used the native one from Shopify but seemed to hit a brick wall whenever we wanted to make it easier for the customer. It's not as flexible as we wanted it to be.” – Marcus pointed out the limitation of the Shopify Search & Discovery app in terms of usability and customization.

Adding to the frustration, the Shopify native app lacked any dedicated support, leaving RejseGear without crucial assistance when facing technical hurdles. This absence of support underscored the need for a solution that offered powerful features and responsive and reliable technical expertise, a need that Boost AI Search & Discovery readily fulfilled.

The Complete Solution: Boost AI Search & Discovery

Boost provided the speed, accuracy, and advanced filtering capabilities RejseGear needed. The ability to create multiple filter trees was crucial, allowing the store to tailor filtering options to different product categories. This ensured that customers could effortlessly refine the product lists based on relevant criteria, whether they were looking for a specific type of luggage, a travel pillow with certain features, or electronics compatible with their devices.

Aluminum suitcase collection with dedicated filters like Height, Weight, and Liters.

RejseGear also leverages Boost's intelligent recommendation features on collection pages, showcasing a “Most Popular” product carousel that instantly highlights bestsellers and enticing deals. This strategic placement not only draws customer attention to high-margin products but also encourages larger orders, boosting overall revenue and contributing to the store's continued success.

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Key Benefits of Boost

Enhanced Filtering: Boost’s advanced filtering capabilities allow customers to pinpoint precisely what they need, leading to a more satisfying shopping experience.
Multiple Filter Trees: The ability to create different filter trees for various product types ensures relevant filtering options for each category.
Easy Navigation and Setup: Boost’s intuitive interface and straightforward setup process made integration smooth and efficient.
Exceptional Technical Support: RejseGear highlighted the invaluable technical support provided by the Boost team, describing it as “like having your own developer”. This level of support proved crucial, especially given the limitations of Shopify's native technical support.

After experimenting with Shopify's native filtering app and finding it restrictive, Marcus and the RejseGear team ultimately discovered the perfect fit with Boost AI Search & Discovery. Boost offered a significant upgrade, providing the customization and control they needed to create a truly tailored search experience.

In addition to the app features, Marcus highlights the overall customization capabilities of Boost as its most valuable features. He notes that the level of customization is comparable to developing a similar solution in-house.

RejseGear initially had concerns about the potential impact of additional scripts on SEO. However, these concerns were alleviated by the improvements in speed and optimization provided by Boost, especially after the release of Boost TURBO.

The Results: A Significant Boost to Business

The implementation of Boost has yielded impressive results for RejseGear:

Metric	Value
Increased Conversion Rates	Filtered searches have led to significantly higher conversion rates compared to regular traffic. This demonstrates the effectiveness of Boost in helping customers find the products they want, resulting in more purchases.
Total Revenue Generated by Boost	On average, Boost has contributed 146,746.91 Danish krone (kr) to the monthly revenue of RejseGear.
Revenue per Visitor	Each visitor interacting with Boost’s features (filters, search, recommendation) spends an average of 675.22 kr.
Average Order Value	The average order value powered by Boost stands high at 643.18 kr.
Increased Orders	Boost helps RejseGear gain approximately 241 orders each month.

(Statistics from Boost’s Analytics feature for RejseGear store in 2024)

These figures showcase the tangible impact of Boost on RejseGear’s bottom line, demonstrating its ability to drive sales and enhance revenue generation.

A Journey to Enhanced Discovery

RejseGear's partnership with Boost AI Search & Discovery has transformed the online store into a true one-stop shop for travelers. By providing a seamless and intuitive search experience, Boost has empowered RejseGear to connect customers with the perfect travel gear, resulting in increased conversions, revenue growth, and a significantly improved customer experience.

With more new features like Predictive bundles and Pre-order, Boost aims to help merchants build a seamless and complete discovery journey with ease. Try the app for free by installing now!

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Ellie Ho

•

Content Marketing Specialist

January 20, 2025

•

3 min read

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How RejseGear gained 241 more orders each month with Boost AI Search & Discovery

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