How Rainy City and Boost Helped Sparkle in Pink Achieve 7.42% in Average Search Results Click Rate

Ellie Ho

July 25, 2024

•

3 min read

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(data in the first half of 2024 from Boost's Analytics feature)

Although almost everybody is shopping online, the abandonment rate of online shopping carts is extremely high, at 70%. Sparkle in Pink, a popular children’s boutique, had a similar problem. To solve this, they partnered with Rainy City to enhance their digital storefront. Central to their strategy was integrating Boost AI Search and Discovery, a move that has yielded impressive results.

Sparkle in Pink's journey with Rainy City and Boost AI Search & Discovery is a shining example of how the right technology, combined with a strategic partnership, can transform an eCommerce business. By optimizing the search experience and leveraging the power of AI, Sparkle in Pink has achieved remarkable results, solidifying their position as a leader in the beauty and cosmetics industry.

About Rainy City: Crafting Digital Experiences

Rainy City is a professional eCommerce agency specializing in transforming digital experiences from “just browsing” to “shut up and take my money.” As an award-winning Shopify Plus agency, the company has a proven track record with leading brands in beauty, cosmetics, luxury goods, and jewelry industries.

Their projects often result in over 1000% increases in sales, showcasing their ability to drive significant growth through strategic design and conversion rate optimization (CRO). Their mission is to delve deep into the brands they work with, understanding what makes their audiences tick and then using that insight to create an online presence that stands out like a peacock in a penguin enclosure.

The Challenge that Sparkle in Pink faced

Boost AI Search & Discovery has accompanied Rainy City on many successful projects, the most outstanding being Sparkle in Pink.

The online fashion business faced the challenge of improving their conversion rates and overall user experience on both their website and mobile app. Previous search and discovery solutions had fallen short, failing to deliver the necessary level of customization and the desired conversion rates and sales results. Sparkle in Pink needed a robust solution that could not only improve the user experience but also integrate seamlessly with their existing digital infrastructure.

Why Boost AI Search and Discovery?

Rainy City, with their extensive knowledge of eCommerce and customer behavior, played a vital role in the successful implementation of Boost. They utilized Boost's advanced features, such as real-time analytics and customization options, to tailor the search experience specifically for Sparkle in Pink's needs.

"Boost AI Search & Discovery has been an integral part of our strategy for over four years. It seamlessly integrates with our website and mobile app, providing a consistent and efficient user experience across all devices.
Boost's advanced search algorithms and customization options have greatly improved customers' shopping experience, helping them to find products quickly and efficiently." said Taimoor Ashiq, Head of Full Stack Development from Rainy City.

Rainy City chose Boost for Sparkle in Pink for several compelling reasons. Firstly, Boost’s advanced customization capabilities allowed extensive adjustment of search and filter settings, creating a more intuitive and satisfying shopping experience for customers. This customization was essential in matching the unique user experience Sparkle in Pink aimed to provide.

Filter by image swatch and multi-level filters are USPs of Boost.

Furthermore, the seamless integration of Boost with both the website and mobile platforms ensured a consistent and efficient user interface across all devices, which is crucial for retaining customers and encouraging sales.

Boost's product filters and sorting options are optimized on mobile devices to ensure a cohesive experience but do not take up too much of a viewport.

Moreover, Boost’s real-time analytics feature provided invaluable data on user behavior and search patterns, which was instrumental in making informed decisions about inventory, marketing strategies, and website design.

Lastly, Boost’s continuous support and commitment to innovation have been crucial to the ongoing success of Sparkle in Pink, ensuring that the search and discovery functionalities are always optimized for the best performance.

Instant search results on Sparkle in Pink also suggest collections and pages, covering multiple search intents from shoppers.

While implementing Boost AI Search & Discovery, Rainy City and Sparkle in Pink team encountered issues with rendering collection pages on mobile devices, particularly Android. The new React-based UI had performance issues, causing users to get stuck while scrolling. However, Rainy City’s team worked closely with Boost’s theme team to optimize core components, swiftly resolving these issues and ensuring a smooth mobile experience.

This collaboration and quick resolution of issues highlight the importance of having a responsive and dedicated support team when implementing advanced technological solutions.

Results: A Transformation in Shopping Experience and Sales

The integration of Boost AI Search and Discovery has significantly enhanced Sparkle in Pink’s user experience and average order value. Customized search functionalities and seamless cross-platform integration have been crucial to this transformation. Customers can now find products more quickly and efficiently, resulting in higher search result click rates and increased sales.

(data in the first half of 2024 from Boost's Analytics feature)

The real-time analytics have also enabled Sparkle in Pink to continuously optimize their offerings based on actual user behavior, ensuring that they stay ahead of market trends and customer preferences.

Key Takeaways for eCommerce Fashion Businesses

Sparkle in Pink’s success with Rainy City and Boost AI Search and Discovery offers valuable insights for other eCommerce fashion businesses.

Invest in the Right Partners: Choosing partners that align with your specific business needs is crucial. Boost's flexibility and customization options make it a powerful solution for a wide range of eCommerce businesses.
Embrace Real-Time Analytics: Understanding user behavior through real-time analytics is essential for making informed decisions about product prioritization, marketing strategies, and website design.
Continuous Optimization: Regularly review and refine your search functionalities based on feedback and performance metrics to ensure a consistently effective and engaging shopping experience.
Leverage AI Recommendations: Implement AI-powered recommendations to enhance cross-selling and upselling, increasing average order value and user engagement.

How About You?

By collaborating with Rainy City and Boost AI Search & Discovery, Sparkle in Pink has achieved remarkable growth. How about you? Do you want to boost your site search experience, improve search result click rate, and increase average order value?

Try Boost AI Search & Discovery for FREE in 14 days and see the difference!

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Ellie Ho

•

Content Marketing Specialist

July 25, 2024

•

3 min read

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How Rainy City and Boost Helped Sparkle in Pink Achieve 7.42% in Average Search Results Click Rate

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