How AI Search of Boost Helped Pretty Moment Gain a 13% Increase In Conversion Rate

November 11, 2024

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3 min read

Search is at the heart of online shopping. Shoppers don’t just rely on global search engines like Google—they dive right into on-site or eCommerce search the moment they enter an online store. In fact, nearly 70% of online shoppers head straight for the search bar as soon as they land on an online retailer.

Understanding the power of a seamless search experience, Pretty Moment turned to Boost AI Search & Discovery to make their site search more intelligent and personalized. The results? Nothing short of remarkable.

About Pretty Moment: Fashion for Every Special Occasion

Finding the perfect party dress should be as exciting as the event itself. This is the motto of Pretty Moment, a go-to online boutique for stunning designer dresses. They've curated a dazzling collection of gowns for every special occasion, from prom to quinceañera, all crafted with exceptional quality and elegance.

But with so much sparkle to choose from, ensuring every customer quickly discovers their dream dress becomes a challenge. Today's shoppers value speed, relevance, and ease of use. Pretty Moment recognized the need for an advanced product discovery solution to enhance their customer experience and drive sales. To elevate their search and discovery game, they chose Boost AI Search & Discovery.

The Challenge: Improving Search Relevance and Product Discoverability

For Pretty Moment, helping customers quickly find “the one” was paramount. While their diverse collection offered a stunning array of styles, colors, and price points, navigating this sea of sparkle could sometimes feel overwhelming.

Standard search just wasn't cutting it. Customers needed more than basic filters; they needed a smart, intuitive search experience that understood their unique needs and preferences. The existing solutions on the Shopify App Store simply lacked the finesse and intelligence to deliver truly relevant results, potentially leading to lost sales and frustrated shoppers.

Emma, Marketing Head at Pretty Moment, noted, “While other apps offered basic search and filter functions, Boost stood out with its ability to deliver highly relevant search results and its customizable filters, which gave us more control over product discovery and promotion. It’s also more user-friendly and responsive, making it easier to adapt to our specific needs.”

Why Pretty Moment Stayed With Boost

Pretty Moment chose Boost AI Search & Discovery for its winning combination of smart technology and user-friendly design. Boost's AI-powered search understands what shoppers really mean, even if their search terms aren't perfect.

Plus, the highly customizable filters and easy integration made it a perfect fit for Pretty Moment's needs. With Boost, Pretty Moment can overcome common eCommerce challenges such as poor search relevance, lack of customizability, and difficulties in product promotion.

Key Benefits of Boost for Pretty Moment

AI-Powered Search Accuracy: Boost is a budget-friendly solution that offers AI and personalization technologies for eCommerce search. The intelligent algorithms grasp the subtleties of language and shopper intent, delivering spot-on search results even when queries are vague. This precision eliminates frustration and ensures shoppers swiftly find exactly what they’re after.
Flexible Customization: With Boost’s customizable filters and ranking rules, Pretty Moment has complete control over product discovery and promotion. This flexibility allows them to spotlight specific products, collections, or promotions, keeping key items front and center.
Enhanced Product Merchandising: Boost enables Pretty Moment to strategically showcase their curated collections and promote select designers or styles, fueling sales and helping shoppers discover new favorites along the way.
Elevated User Experience: The intuitive, responsive design makes browsing and searching effortless for customers. This seamless experience leads to higher satisfaction rates and stronger conversion numbers.

While Emma and her team had previously tried other filter and search apps from the Shopify App Store, none offered the same level of AI-powered search accuracy and customization as Boost.

"The biggest difference with Boost is its AI-powered search accuracy and flexibility in customization," Emma stated.

The Impact of Boost on Pretty Moment's Performance

Since integrating Boost into their platform, Pretty Moment has seen remarkable improvements across several key performance indicators (KPIs). These metrics highlight the effectiveness of Boost in transforming their online shopping experience:

Customer Satisfaction: Enhanced search capabilities have led to higher customer satisfaction rates. Shoppers can now find what they’re looking for more efficiently, resulting in a more enjoyable experience.
Conversion Rate: In September 2024, Pretty Moment experienced a significant increase of 13%* in conversion rates from search results. This uptick directly correlates with the implementation of Boost’s intelligent search functionalities.
Revenue Growth: The overall revenue generated from searches has increased dramatically since adopting Boost. For instance, from March to April 2024 alone, total revenue from search-related transactions increased three-fold*.

(*) data from Boost's Analytics dashboard.

Customer Support That Makes a Difference

A critical aspect of any software implementation is the support provided during the setup phase. Emma praised the Boost team for their exceptional assistance throughout the installation and customization process:

“The team at Boost was incredibly helpful,” she shared. “They provided clear guidance and support every step of the way, making the setup smooth and hassle-free.”

Whenever concerns arose, or special requests were made, Boost’s team responded promptly with tailored solutions that ensured the app seamlessly fit Pretty Moment's needs.

A Bright Future Ahead

Pretty Moment’s partnership with Boost AI Search & Discovery has proven to be transformative. By revolutionizing product discovery with advanced search capabilities and exceptional support from Boost, Pretty Moment has created a smoother shopping journey that drives impressive results.

As Emma reflects on this journey, she remains optimistic about the future:

"The integration of Boost has not only streamlined our operations but also enriched our customers' shopping experiences. We are excited about continuing this partnership and exploring new ways to engage our audience."

In an ever-evolving digital landscape, brands like Pretty Moment demonstrate that investing in technology can yield remarkable results—proving that with the right tools, businesses can thrive while providing exceptional value to their customers.

Discover how Boost can help your brand grow by booking a demo or trying the app for free today.

Ellie Ho

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Content Marketing Specialist

November 11, 2024

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3 min read

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How AI Search of Boost Helped Pretty Moment Gain a 13% Increase In Conversion Rate

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