Partner's Insight: How Overdose & Boost helped Bata build a storytelling brand experience

How Boost Fits In With Overdose's Solutions

A storytelling brand experience includes frictionless product discovery and navigation. Besides the upgrade in UI/UX, Overdose has used Boost's Shopify Search app - Product Filter & Search to streamline site search experience. The enhances the default site search with autocomplete and instant dropdown suggestions to ensure that shoppers on Bata can find the desired products in an instant.

The placeholder text on the search box is customized to create more context and conversation with customers.

Also, there are various instant search layouts for Overdose and Bata to choose from. The team finalized on a 2-column grid. The first column is used to display suggested products, tailored to the individual user based on their past interactions and preferences. The other showed recently viewed products, allowing shoppers to quickly find items that they had previously seen but not purchased. This customization of the 'Search' section has added a small touch of personalization, helping them to find the products they are looking for more efficiently.

To avoid the dead-end of "No products found", Overdose made use of the built-in No result suggestions of Boost. The 'No Results' page offers shoppers recommended products which may lead them back into the journey. Furthermore, they have included additional information and guidance to help them refine their query and find what they are looking for.

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What Else Can You Get From Boost?

Using Boost Product Filter & Search, merchants and agencies can also apply merchandising rules to boost high-margin products or create product filters in collections and search result pages. Customers' engagement data and sales metrics are visualized in the Analytics dashboard.

With Boost Product Filter & Search, store owners can provide their customers with a convenient and enjoyable shopping experience, which in turn increases the store’s conversion.

Partner's Insight: How Overdose & Boost helped Bata build a storytelling brand experience

Shopping shouldn’t feel like a chore

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