Boost Q3 2025 Roundup: New Tools to Win BFCM and Beyond

October 10, 2025

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3 min read

With BFCM just around the corner, our focus this past quarter has been on giving you the power and intelligence to make this your most successful sales season yet. We listened to your feedback and shipped features designed to help you sell smarter, not harder.

From turning customer trust into your biggest asset to launching targeted global campaigns, these updates are ready to help you convert more shoppers and streamline your workflow during the peak season.

Let's dive into what's new.

Q3 in a Nutshell: Your BFCM Toolkit

Deeper REVIEWS.io Integration: Boost conversions by using customer reviews as smart filters and merchandising rules.
Checkout Recommendation Widgets: AI can now suggest frequently bought together and related items on the checkout pages.
Merchandising by Market: Offer tailored merchandising for global markets and B2B segments, moving beyond a universal approach.
Upgraded Pre-order Communication: Automated, customizable emails for pre-orders, with a required cancellation link, build trust and give shoppers control.

Leverage customer reviews to stand out during BFCM

You can now use our enhanced REVIEWS.io integration to transform authentic customer reviews into a dynamic sales tool.

During a competitive season like BFCM, trust is your most valuable currency. This deeper integration lets you turn the voice of your customers into powerful, conversion-driving features.

Customer feedback is no longer just static text. You can now:

Create review-powered filters: Transform structured feedback from REVIEWS.io, such as "Fit," "Comfort," or "Use Case," into powerful storefront filters. This helps reduce uncertainty and guide shoppers to the right product faster.
Enhance search and recommendation with social proof: Leverage REVIEWS.io data to enrich our search and recommendation AI, including ratings, review counts, and sentiment scores, to prioritize products with positive reviews.
Maximize ROI of reviews with merchandising rules: Create and combine your own rules to promote products with strong reviews, hide items with poor feedback, or even test the impact with the A/B testing feature.

Build customer trust in the Pre-order process

Building on that trust, we've also overhauled our Pre-order feature. You can now send automated, fully customizable confirmation emails to your customers immediately after they place a pre-order. To comply with Shopify's policies and give shoppers peace of mind, every confirmation email includes a cancellation link.

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If you face a shipping delay, you can now send proactive updates directly from a new, centralized pre-order dashboard. This shows customers you value them and strengthens their loyalty, even when things don't go as planned.

Don’t miss out:

Turn the checkout page into a revenue booster for the holidays

You can now add AI-powered recommendation widgets directly to your Shopify checkout page. This is your secret weapon for BFCM, allowing you to offer personalized suggestions during the final step of the customer journey to increase average order value (AOV).

Backed by Shopify's secure Checkout Extensions, you can now seamlessly add intelligent recommendations like Frequently Bought Together and Related Items without disrupting the payment process.

Recommendation Type	Best BFCM Use Case
Personalized Recommendations	Uses AI to analyze a shopper's behavior and cart, displaying products they are uniquely likely to love. Creates a "just for you" moment.
Frequently Bought Together	The classic cross-sell. Automatically shows items commonly purchased with products already in the cart, perfect for suggesting gift sets or accessories.
Related Items	Suggests complementary products to complete a look or alternative items the shopper might also like.

To measure your success, you can now track the full performance of your checkout recommendation widgets in your unified Recommendation Analytics dashboard. And for your AI Product Bundles, you now have more control to set the maximum number of products, letting you create cleaner, more focused offers for busy holiday shoppers.

Okanui saw a 29% conversion rate from AI recommendations and a 30% increase in AOV, thanks to the advanced recommendation features of Boost Commerce and other key tech partners.

“We use Boost daily to optimize merchandising with AI-driven product recommendations,” says Tom Marshall, Okanui’s Marketing Manager. “It automatically personalizes what customers see, saving us time and improving conversions and AOV.”

BFCM prep with these guides:

Create a tailored shopping experience for different markets

With our new Merchandising by Market feature, you can now create unique merchandising rules for specific countries and B2B customer segments. This is perfect for launching targeted BFCM campaigns, allowing you to tailor product visibility and promotions based on local pricing and inventory.

This feature transforms your single storefront into a collection of localized shopping experiences. When you target a specific market, the conditions you set for Price and Inventory will automatically use that market's data, ensuring your promotions are always accurate.

We've added even more layers of control to your merchandising toolkit:

Filter by Metaobjects: You can now create incredibly detailed filters using your own custom data stored in Shopify Metaobjects. Allow customers to filter apparel by "Fabric Composition" or art prints by "Artist" to find exactly what they need.
Collection Attribute Rules: Use a product's Shopify collection as a direct attribute in your merchandising rules. This makes it easier to boost, demote, or hide products based on the collections they belong to, unlocking a new level of strategic control for BFCM.
Specific Stock Level Rules: Create rules to automatically boost products with high inventory for a flash sale or create urgency by highlighting items that are running low.

Explore: 5 strategies to leverage Boost’s Merchandising magic.

Start optimizing your discovery for BFCM now

This year's BFCM season is set to be the biggest yet, and these Q3 updates are your toolkit for success. By turning customer trust into conversions, maximizing every cart, and tailoring your merchandising for every market, you're ready to create a shopping experience that stands out. Don't wait until the rush begins to get started.

Ready to connect with your customers on a local level? Try Boost for FREE and explore these new features.

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Frequently Asked Questions (FAQ)

Where can I find my new Checkout Recommendation analytics? You can track the performance of your checkout widgets in the unified Recommendation Analytics dashboard. This will show you data on revenue, conversions, and engagement specifically driven by those widgets.
Do I need a developer to use the new Merchandising by Market feature? No. We've integrated this capability directly into your existing workflow. When you create or edit a merchandising rule, you will see a new field called "Select market to apply," where you can easily choose a specific country or B2B market without any coding.

Ellie Ho

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Content Marketing Specialist

October 10, 2025

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3 min read

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Boost Q3 2025 Roundup: New Tools to Win BFCM and Beyond

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