5 Best Shopify Upsell Apps To Boost Your Promotion Campaign

Thorin Tran

June 17, 2024

August 9, 2022

•

3 min read

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Upselling is the process of marketing additional products, more expensive items, upgrades, or other add-ons to a customer. It is a game-changer for Shopify stores looking to boost revenue and create a more engaging customer experience.

This guide compares the best Shopify upsell apps, providing you with the insights you need to choose the perfect one for your business. We'll explore key features, pricing, and user reviews to help you make an informed decision.

What is A Shopify Upsell App?

A Shopify upsell app is an app that convinces customers to buy more. Either multiple copies of a product or more expensive versions of it, the goal remains the same: persuading shoppers to spend more than they initially set out.

The Shopify App Store offers a wealth of options for boosting sales, with 580 apps specifically designed for upselling and cross-selling. Even more choices await when exploring the broader category of upselling and bundles.

Why do You Need An Upsell App for Shopify?

Now that we’ve covered the basics, let’s get to why your Shopify store will benefit from installing an upsell app.

Maximize Sales per Visitor

The number one perk of using Shopify upsell apps is increasing the store’s revenue. Upselling can boost revenue by 10-30%—it's also 68% more affordable than acquiring new customers.

Strategic upselling drives an average of 4% of sales, 20 times more effective than standard "recommended products." This maximizes ROI by getting more value from existing marketing efforts.

Improve Customer Lifetime Value

Customer Lifetime Value (CLV) is the net profit contribution a customer makes to your store over time. A higher CLV means each customer generates more revenue for your business.

The cost of acquiring a new customer is five times more expensive than maintaining the current one. Additionally, the probability of selling to existing customers is 60-70%, while that of a new prospect is 5-20%. A sensible upselling tactic enables you to build customer loyalty by providing a “great deal” benefiting both ends.

Build your brand loyalty and CLV by strategic upselling campaigns.

More control & Advanced features that Shopify don't have

The default recommendation algorithm Shopify offers has limitations. Merchants can't exclude specific products, whether they’re in or out of stock. Tech-savvy store owners may choose the products they want to show with JavaScript. Yet, it’s not a solution for everyone. Luckily, a Shopify upsell app easily offsets the above-mentioned limitations at a very reasonable expense.

Shopify upsell apps give merchants complete control over which items they want shoppers to gravitate to. This unlocks the ability to design and customize your upselling strategies or campaigns that drive the most sales. Now you’re the true owner of your Shopify store.

How to Choose the Right Shopify Upsell Apps for Your Business?

You may be overwhelmed by the number of upsell apps available on Shopify. With everyone marketing themselves as the best at what they do, how can you pick the option that promises the most benefits? Here are a few criteria to help you decide:

#1 Reviews

By examining other merchants' experiences, you can gauge an app's strengths and weaknesses, helping you make informed decisions.

For instance, if you're seeking a user-friendly upsell app with excellent support, focus on those specific comments in the reviews or reach out to the Shopify Community for recommendations.

#2 Usability

Ease of use is key for any app, especially Shopify upsell apps, which should cater to merchants of all technical backgrounds. Prioritizing user-friendly solutions will help you maximize your eCommerce potential without the hassle.

No matter how intuitive an app may seem, it doesn’t help if you can’t use it! (Source: Frequently Bought Together)

#3 Availability

Shopify apps cater to different users, with some supporting Shopify and others Shopify Plus. Always check if the app you want is compatible with your current plan; if a specific app catches your eye, consider switching plans to access it. Making the right choice ensures you get the most out of your upsell app experience!

#4 Pricing

If you're launching your first eCommerce store, starting with apps that offer free plans can be a great way to learn the ropes. More experienced sellers might opt for premium options that provide advanced features, ensuring they get the best tools for their business growth.

#5 Integration

Chances are you will install more than one app on your Shopify store. Make sure they work harmoniously together. The last thing you want is different apps “fighting” each other, causing them to malfunction, or worse, corrupt the whole store. Always check the integrated apps and make a backup of your store, just in case.

#6 Features

The right features, like how the app creates an upselling campaign, you need to do everything manually, or there are AI hands in the process, are crucial for effective upselling. Let's delve deeper into the essential features to look for.

What Features Should You Look For in a Shopify Upsell App?

An effective Shopify upsell app should offer:

AI-Powered Recommendations: Personalized recommendations based on browsing history and purchase patterns.
Product Bundling: Easy creation and promotion of product bundles.
Post-Purchase Upsells: Offer additional products after checkout.
Customizable Offers: Tailor offers with unique messaging and branding.
Mobile Optimization: Seamless upselling experience on mobile devices.
A/B Testing: Experiment with different offers and strategies to optimize conversions.
Analytics & Reporting: Track key metrics to measure upsell performance.

Best Shopify Upsell Apps That Boost Your Revenue

Here are our picks for the top upsell apps for your Shopify store, ranked by users’ ratings!

#1 Boost AI Search & Discovery (with Predictive Bundles)

Rating: 4.7/5 (1,960 reviews)

Pricing Plan:

Free up to 25 Products
Tier-1 starts from $29/mo

Features: AI-powered product discovery, predictive bundles, personalized recommendations, advanced search filtering, merchandising rules, and analytics.

Pros:

Easy to use
Flexible pricing
A complete pack of features from search, filter to recommendation, bundling, pre-order

Cons: Some upsell and cross-sell features, like AI bundles, are available on higher pricing plans. Integration with certain third-party apps might require custom development.

User General Reviews: Merchants praise the app's ability to increase average order value and improve customer engagement through highly relevant product recommendations and intelligent search. Customer support and customization are two big bonus points.

#2 Bundles Bear

Rating: 4.8/5 (463 reviews)

Pricing Plan: From $24.99/month. Free trial available.

Features: Bundle creation, volume discounts, mix-and-match bundles, customizable bundle displays, and inventory management.

Pros:

Flexible bundle creation
Customizable display
Easy integration

Cons: Advanced reporting features could be improved. Some users have reported occasional minor bugs.

User General Reviews: Merchants appreciate the app's flexibility in creating various bundle types and its positive impact on sales.

#3 ReConvert Upsell & Cross Sell

Rating: 5/5 (3184 Reviews)

Pricing Plan:

FREE for stores with less than 50 orders/month
$7.99/mo for up to 100 orders per month
$14.99/mo for up to 200 orders per month
$29.99/mo for up to 500 orders per month

Features: Fixed bundles, Mix-and-match bundles, Variant bundles, Upsell bundles, Cross-sell bundles, Frequently bought together, Related products, Custom bundles

Pros:

Great for post-purchase upsell and cross-sell
Customizable with videos, images, text, and different triggers
Active support team 24/7, 365

Cons:

Restricted feature access on the free plan
Steep learning curve. Technical knowledge is required to perform customization

User general reviews: The app is good at automating upsells and personalizing the post-purchase experience. It's praised for its customization options and insightful analytics.

#4 Frequently Bought Together

Rating: 4.9/5 (2074 Reviews)

Pricing:

Free
Professional: $7.99/month

Features: Frequently bought together, Bundles, AI recommendations.

Pros:

Free plan available
Super quick setup, no coding expertise or templates needed
Automatically displays products that are commonly purchased together
Affiliate partner with Shopify

Cons:

Does not provide live chat support
May malfunction in large stores, causing merchants to edit product bundles manually

User general reviews: This app has a smart recommendation engine that showcases relevant products, including hidden gems, to boost discovery. Easy to install and fully compatible with Shopify themes, it handles high traffic and large catalogs with speed and reliability.

#5. Rebolt - Bundle Products

Rating: 4.8/5 (941 Reviews)

Pricing Plan:

$14.49/month (14-day Free Trial)

Features: Mix-and-match bundles, Variant bundles, Infinite option bundles, Custom bundles

Pros:

Easy to set up and manage bundles, even for non-technical users.
Flexible bundle options
Customizable design

Cons:

No free plan
Mastering all the advanced features and customization options may require some time and effort.

User general reviews: Rebolt users praise its ability to strategically combine less popular products with top sellers. The platform's customizable bundle builder, offering diverse bundle types and volume discounts, is lauded for its user-friendliness and efficient inventory tracking.

Tips to Optimize Upselling Apps for Shopify

#1 Choose Relevant Products/Bundles to Upsell

The key to a successful upsell is offering relevant products. Recommend items that complement those your customers have already purchased to increase their chance of buying. The relevance makes the purchase more likely to happen, as opposed to bringing up random products.

For example, say you’re a computer store running a Back-to-school campaign. You’re trying to sell more “high-end” laptops and PC rigs. A great way to do so is to provide a bundle of items that are frequently purchased with the “big-ticket item”, such as mice and keyboards, at a discounted price.

#2 Learn from Others

Whether it’s a competitor or a top-seller of your business, there’s much to learn from observing the way they upsell. By studying how they display certain products or choose the bundles to upsell, you may understand what works and doesn’t. If both you and your competitors are running BFCM campaigns simultaneously, visit their stores regularly. You may get some valuable insights from them.

#3 Keep the Additional Value in Check

According to Shopify, when choosing products to upsell, merchants should avoid suggesting products that increase the overall order by more than 25%. For instance, a visitor is looking at a product that costs $200. In this case, the maximum upsell should not charge more than $50.

#4 Monitor Your Data

The number never lies. Your intuition might be strong, but taking a more scientific approach based on statistics and data is always safer. Data helps you make smarter business decisions. Collect and use insights and historical figures to your advantage. Establish a habit of checking in on your upsell campaigns regularly. Rather than setting it and forgetting it, adjust and optimize your Shopify upsell apps by analyzing how customers perceive and convert from the recommendations.

Constantly monitor and analyze your data, make it part of your routine!

#5 Offer Free Shipping for Expensive Bundles

Today, free shipping and express delivery are the norms of e-commerce. According to a 2021 Consumer Trends Report, 80% of consumers expect free shipping when ordering a certain value of products. Offering free shipping can make a huge difference to your online business. This is especially true in highly competitive niches, where customers can simply walk away from your store to visit others.

Upsell for Success!

With the Shopify upsell apps available, you, as a store owner, have one of the most powerful tools to increase your revenue efficiently. They offer an affordable solution to not only encourage customers to purchase more but also keep them coming back. However, upselling isn’t the end-all-be-all of marketing strategies. It works best in combination with other tactics.

We hope that this article has provided you with an understanding of upselling apps on Shopify. If you find our guide helpful, be sure to check out our blogs for more!

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Thorin Tran

•

Search Marketing Specialist

June 17, 2024

•

3 min read

5 Best Shopify Upsell Apps To Boost Your Promotion Campaign

Try Boost AI Search & Discovery for FREE

Start your 14-day free trial

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