The Simplest Guide To Shopify Search API

Ellie Ho

Jun 7, 2024

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3 min read

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A robust eCommerce search function is crucial for a seamless shopping experience. While 69% of online shoppers immediately turn to the search bar upon visiting a retailer, a concerning 80% report leaving due to a disappointing on-site search experience,

The Shopify Search API offers a powerful solution for improving onsite search. It unlocks a wide range of opportunities to enhance your store’s search functionality and drive increased sales.

What Is The Shopify Search API?

API stands for Application Programming Interface. The Shopify Search API is an interface that allows developers and tech-savvy store owners to enhance the search functionality of your Shopify store.

Using Shopify Search API, you can add magic to the site search functions and experience in many aspects, such as:

Predictive Search: As customers start typing in the search bar, the API can suggest relevant products, making the search faster and more intuitive.
Faceted Search: Give customers more control over their search by allowing them to filter results based on categories, attributes, and other criteria. This helps them narrow down their options and find exactly what they're looking for.
Personalized Product Recommendations: The API can leverage customer browsing and purchase history to suggest products they might be interested in, increasing the chances of additional sales.
Refined Search Filters: The API provides a variety of filters, such as product title, type, tags, and price, allowing customers to refine their search results and find the perfect match.
Flexible Sorting Options: Developers can use the API to sort search results based on relevance, price, popularity, or other criteria, ensuring customers see the most relevant products first.

The Shopify Search API is a powerful tool that allows you to access and manipulate your store's search capabilities. It's like a backstage pass to your store's search engine, allowing you to customize and optimize it for better results.

Why Do You Need The Shopify Search API For Your Store?

The Shopify Search API can transform your store's search functionality, leading to significant benefits:

Faster and More Accurate Search

The Shopify Search API enables you to create a highly optimized search bar by refining partial search and keyword-matching algorithms. This allows customers to quickly find the exact products they’re looking for, reducing frustration and increasing the likelihood of a sale.

Obviously, when customers can easily find what they need, they’re more inclined to make a purchase.

Improved Product Discovery

Enhanced search functionality through the API, including features like autocomplete or predictive search, filtering, and product recommendations, helps customers discover products they may not have initially considered. As the shoppers type in the search bar, the Shopify Search API provides suggestions, guiding them toward relevant items—even if they make spelling errors or typos.

This improves product discovery and creates opportunities for cross-selling and upselling, ultimately increasing the average order value.

Enhanced User Experience

Imagine walking into a physical store where everything is perfectly organized, and the staff helps you immediately find what you need. A well-functioning search engine can replicate that experience in your Shopify store.

When customers can navigate through a store with ease and find what they need quickly, they’re more likely to return, increasing customer retention.

Increased Conversion Rates

Did you know that customers who interact with the search bar are 67% more likely to convert than those who browse through categories manually?

Data shows that search users typically go further along in the purchase decision process. By optimizing your store's search functionality with the Shopify Search API, you can tap into this high-intent traffic and increase your conversion rates.

Customization and Personalization

The Shopify Search API allows you to customize search results based on customer preferences. For example, you can let customers filter products by color, size, price, or availability. Offering these options creates a personalized shopping experience, which in turn boosts customer satisfaction and loyalty.

How To Get All The Shopify Search API Benefits Without Coding

While the Shopify Search API offers immense potential, it requires technical knowledge to implement. For store owners who aren't comfortable with coding, there's a simple solution: install an app that harnesses the power of the Shopify Search API for you!

Boost AI Search & Discovery is one such app that empowers you to unlock the full potential of the Shopify Search API without writing a single line of code. The app is packed with essential to advanced features, ready to work within a few mouse clicks.

Here is how it works.

Install the app

Simply visit the Shopify App Store, search for Boost AI Search & Discovery, and click Install. You can try the app for free for 14 days, and the lowest pricing tier is only $29.

Configure your search settings

In the Search menu, you can find basic settings in the Standard search.

The app provides an intuitive interface to customize your search settings, including:

Relevance settings: Offer adjustment for search weight of searchable properties such as vendor, description, and metafield, making search faster and more intuitive.
Instant search widget: Allow users to customize the layout and display of the search dropdown.
Search results page: Allow users to customize the results page display when returned items are present and when no returned items are present.
In-collection search: Enable a search bar within a collection
Manual synonyms: Merge the results of phrases with similar meanings. For example, returning "maternity pants" for a "pregnant pants" search.
Suggestion dictionary: Customize the ranking of auto-suggested terms, prioritizing certain product lines. For instance, when a customer searches for “hat,” you can ensure "cowboy hat" appears at the top while "bucket hat" is listed last.
Redirects: When customers enter a specific search query, redirects can automatically take them to a designated landing page.
Stop words: Remove functional words like “a”, “an”, and “the” or words that don't contain helpful information for searches from search queries to improve accuracy.

In addition to these essential features, Boost AI Search & Discovery offers a range of AI-powered features to elevate your store's search functionality:

AI Search: Advanced algorithms with AI/ML technologies to understand customer intent and deliver highly relevant search results.
Faceted Product Filters: Allow customers to refine their searches using multiple filters, making it easier to find exactly what they need.
Personalized Recommendations: Suggest relevant products based on customer searches and browsing history, increasing cross-selling and upselling opportunities.
Predictive Bundles: First-ever product bundles in the instant search dropdown help you maximize search visibility and target high-intent customers.
Insights and Analytics: Track key metrics like search queries, conversion rates, and customer behavior to optimize your search strategy.

To Sum Up

By leveraging Shopify Search API, you can create a more efficient, personalized, and engaging search experience for your customers, ultimately driving more sales and conversions.

The only problem is the pure API is challenging for regular Shopify merchants to access and utilize.

However, don't let technical limitations hold you back! Install Boost AI Search & Discovery to harness the power of the Shopify Search API without any coding knowledge. Take control of your store's search functionality and unlock its full potential today!

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Ellie Ho

•

Content Marketing Specialist

September 13, 2024

•

2 min read

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The Simplest Guide To Shopify Search API

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