This June, it’s a great honor for us to introduce you to new advanced features of Product Filter & Search app. With such major changes, we come back with a more friendly, easy-to-remember image.
Our story started in 2016 with 3 people, sharing one single ambition which is providing online merchants trustworthy e-commerce solutions, optimizing their site, and boosting sales. With that in mind, BoostCommerce was founded and has been making huge progress.
We are one of the leading Shopify apps for collection filter and site search
Still, we realized some minor issues with that brand name as we approached more and more customers, cooperated with more and more partners. For example, we are misspelled or called with another name sometimes. Also, the old brand is not easy to recollect for new customers.
Putting the clients’ conveniences first, we looked into it with great attention and reevaluated all of our brand assets. All things considered, the final decision was to upgrade our image into something more straightforward however unforgettable and more friendly.
Since then, our team has been working hearts and souls to a brand new image of Boost Commerce. And today, we are thrilled to finally release the new branding assets that would convey the entire concept that we want to deliver to our invaluable customers and partners.
As you may know, we used to call ourselves BoostCommerce. Yet, after 3 years working with thousands of customers and partners, that initial name seems to befuddle many of them. So, from now on, we transformed it officially into Boost Commerce. However, we would like to be remembered as “Boost” for short.
Boost Product Filter & Search - Increase sales with better search and navigation
To create harmony with the rebranding, we are excited to release the new logo. Let’s take a look at our new Logo:
The old version
The new version
We keep the 2 main colors: Red and White from the previous version because it precisely portrays who we are and who we are aiming at. Red stands for our vigorous energy, lifelong passion to continually improve in the field of technology and e-Commerce. White represents efficiency and trust, which are the core values we want to bring to our customers and partners.
Despite the visual makeover, we remain the same for our core beliefs. Our work has gone that far because it is based on a concrete vision. We will never cease to perform our best to realize our vision: “To leverage every e-Commerce business through technology innovation”.
To make our dream come true, Boost strives to deliver efficient and reliable technology solutions for e-Commerce businesses to grow at scale.
To become a lifelong partner of both agencies and individual merchants, Boost Team always keeps in mind our core values. At the very beginning, our founder not only set goals for our products and business, but they also characterize our DNA. Three years have passed and we still stick to that lodestar in all of our activities.
After all, we are more than happy to share with you the brand update. Don’t forget to check out the New Feature Release Announcement because it can completely transform your store performance. Let us know your thoughts about our changes and connect with us via Facebook, LinkedIn, Twitter, orYoutube.
Hope to see you soon with more exciting updates!