Best Practices For Multilingual Shopify Stores During Holiday Season

Ellie Ho
Jun 7, 2024
3 min read

In today's globalized world, it's more important than ever to be able to communicate in multiple languages. And with the holiday season around the corner, customers are looking for the hottest deals. Brands we love and trust are already using multilingual eCommerce storefronts to reach every customer.

What is the best way for you to reach new customers?

We have the solution for you. Translate your store into a multilingual storefront to expand your Shopify store and reach new customers. If you're not already taking advantage of translations, now is the time to start before the holiday season rush. Brands that have multilingual storefronts show higher reach and sales numbers. Gallup surveys of 23 EU countries showed, 42% of customers will never buy in a different language. Its critical brands have a translation strategy and localize their store to reach global customers with a unique UX.

multilingual shopify stores best practices for holiday sales

In this article, we will explore the best practices for multilingual stores during the holiday season and in general. By the end, you will have the knowledge and skills to stand above the competition and attract customers globally.

The importance of multilingual translations

The world has become increasingly connected. Hence, the need for multilingual translations is more important than ever. If you're running a business, it's important to be able to communicate with your customers in their language. After all, not everyone speaks the same language.

Whether you're trying to reach a global audience or just communicating with someone who speaks a different language, translations are essential. When a business can provide translations in multiple languages, it shows that they are committed to providing a good experience for all of its customers, no matter where they are from.

There are many benefits to providing a multilingual store in native languages. The benefits affect both the business and the customers positively. For one, translations can help you reach a wider audience. Further, they improve communication and understanding with customers.

With the right communication, businesses can avoid cultural missteps and build better relationships with people from other cultures. They even provide a unique localized customer journey with more purchases and sales numbers.

To provide a unique UX and customer journey “in time for the holidays,” businesses should understand the best practices for multilingual Shopify stores.

Why the holiday season is the best time to start catering to a broader audience

The holiday season is a great time to start catering to a wider audience. This is because people are generally in a good mood, and more likely to expand on purchases and great deals. Additionally, the holiday season is a time when people are typically looking for the hottest deals. So if you're a business, now is the perfect time to start planning and marketing your store to a wider audience.

There are a few ways to reach a wider audience. As mentioned, customers are more comfortable buying in their native language. Think about and understand who your target audience is and what their native language is.

Using this information, build a strategy for translating your store. We have the best solution to help you translate your store. With langify, you can easily translate your Shopify store into a multilingual one and offer the right language to your customers. For any questions, just reach out to our support.

Now that you offer your store in your customer's language, how can you stand out from the competition?

Customers want the best products at the right prices. Once you know and understand who your target audience is, think about what attracts them to buy such products. Marketing your product right attracts those customers. Use the right key phrases and images to reach your target audience.

Since we’re focusing on the holiday season, offer deals that customers cannot resist. The discount can either be personalized store-wide or can be individual to each product. Picking the right discount depends on what attracts your customers more to make that purchase. Be sure to research your audiences’ preferences and pick the right discount offer for your holiday sales.

By following these tips, you can ensure your store is ready for the holiday season and that you can cater to a wider global audience.

What makes your store unique?

With thousands of eCommerce stores competing to attract customers and increase sales, what makes your store unique? To have a unique store that appeals to a wide range of audiences, you need to focus on making the UX special for each customer group.

best practices for multilingual shopify stores

Buyers are more likely to visit and purchase from stores that have a UX that is comfortable for them to use and in their native language. This will go a long way in helping them to understand the messaging.

Stores tend to overlook localization and translations whether it be due to cost or time constraints. Whereas stores that spend that little extra offer a more unique buying experience. From the moment a customer lands on the page to the last step in placing the order.

This holiday season, make your store unique and bring a personalized touch to your customers. Offer native languages and localized storefronts that speak with the customers and take their experience to another level. Furthermore, offer discounts unique to your store so that your customer can not resist making a purchase.

FAQ - Translating your Shopify store

Is it easy to Translate my Shopify Store?

It depends on your needs. If you want simple translations, then yes, translation machines will do the job easily. But it may not be fully accurate. If you're looking for a more unique and accurate solution, that will be a bit more time intensive. But it will offer better and more accurate translations. It is up to businesses to decide between the two.

What third-party app can I use to Translate my Shopify Store?

There are many translation apps on the Shopify app store. Since 2013, langify has been offering excellent translations and services. Easily translate your store from the content to the product images, and offer a native UX to customers. On top of that, langify is integrated with top third-party apps. Dedicated development and partnerships are always adding more integrations.

If you get stuck or experience an issue, our excellent support is there to help.

Do Translations affect my SEO Ranking?

Yes, translations improve your SEO. Make sure to have all technical details, for example hreflang tags, configured right.

Check out our article to learn more on Why you need SEO for International Websites and Hreflang Tags: Your SEO’s Missing Link

Can localization boost my conversion & sales during the Holiday Season?

Yes, translations improve sales numbers during the holiday season. Shopify research shows that 35% of its traffic comes from international visitors! Almost 80% of international buyers strongly prefer to browse an eCommerce store in their native language, and a staggering92% of those visitors want to browse and buy in their home currency and prices.

Does langifty integrate with Boost Commerces - Product Filter & Search?

Yes, the langify app is integrated with Boost Commerces - Product Filter & Search. To learn how to translate Boost Commerces - Product Filter & Search with langify visit our solution page: Product Filter & Search (by Boost Commerce).

boost product filter and search integrate with langify

Final Thoughts

Shopify is a great eCommerce platform for online stores, but it can be challenging to manage a multilingual store.

During the holiday season, it is important to take extra steps to ensure that your store is accessible to a global audience. Some best practices include using a multilingual app like langify, using automatic translations, and offering native languages to customers.

By following these practices, you can ensure that your store is accessible around the world.

Ellie Ho
Content Marketing Specialist
June 17, 2024
3 min read